What brand of sportswear on the Laiwu Letu brand has passed?

After the production line is gradually outsourced, the biggest concern for branded apparel will come from product quality issues.

On December 7, “Daily Economic News” reporter obtained a comparative test result of sportswear issued jointly by the Consumer Council of 21 cities including Beijing, Tianjin, Shanghai, Chongqing, Hong Kong, and Macau, as well as the Consumer Protection Committee. The results showed that the overall quality of sportswear in the domestic market was better, but surprisingly, there were four well-known brands on the quality blacklist: Converse, Columbia, Lotto and the famous outdoor sports brand from Austria. Lan. A sports brand insider revealed to reporters that in order to reduce costs, most of the current clothing brands use OEM products, but this move is bringing many brands into the dilemma. "The biggest problem with production line outsourcing is the inability to guarantee product quality."

PH value and color fastness, but according to a person in charge of the Beijing Association of Consumers Association, this time a comparison of quality of sportswear by the Urban Rights Forum 21 member units jointly initiated by the Forum in 2011, the rotation ** unit of the Consumer Council of Shenzhen Specifically responsible for implementation.

In this comparative test, 60 comparative test samples involved 21 brands, all of which were purchased by the Shenzhen Consumer Council staff from the market, basically covering the common brands and well-known brands on the market. "This comparative test has strong representativeness." The above-mentioned person in charge introduced to the reporter of the "Daily Economic News". Samples were entrusted to the Shenzhen Institute of Metrology and Quality Inspection based on the national mandatory standards and related product implementation standards, and they could be decomposed and carcinogenic. Aromatic amine dyes, formaldehyde content, pH, fiber content, color fastness, extractable heavy metals, phenol compounds, phthalates, and indicators were tested.

The test results showed that the overall quality of the 60 samples tested was good, of which 56 samples passed all the test items.

What is embarrassing is that the four samples that failed the test were well-known brands at home and abroad, including Converse, Columbia, Lotto and Northland. Among them, Converse and Lotto belong to the well-known sports brands Nike and Li Ning. Columbia and Northland also claim to be professional outdoor sports experts from abroad.

In this comparative experiment, the problems of the above four brand products mainly focused on PH value and color fastness. According to the above-mentioned person in charge of the Beijing Consumers Association, the two brands of sportswear, the Austrian brand Nolan and Converse, all have unsatisfactory PH values.

Since sportswear belongs to category C products, ie garments that do not directly touch the skin, the range of PH values ​​has been relaxed to 4.0 to 9.0 compared to other apparel. However, the PH value of the sample garments tested by the above two brands reached 9.4. "The PH value of these two products exceeds the "National Basic Safety Technical Specification for Textile Products (GB18401-2010)" for the PH value standards." The above-mentioned person in charge told reporters that the PH value is too high to cause inflammation such as skin itching. ”

The quality problem of Lotto and Colombia is that the color fastness does not meet the standard requirements. "When clothing with poor fastness is exposed to water, perspiration or saliva, the pigments will easily fall off and fade, affecting the appearance, and dye molecules and heavy metal ions in the pigment may be absorbed by the skin and endanger the health," the person in charge emphasized.

OEM model over?

In the comparative test results, the reporter of “Daily Economic News” found that the unqualified products of the four brands Converse, Columbia, Lotto and Northland were all foundry products.

According to the data from comparative experiments, the unqualified products of Northland are labeled as the women's three-segment jackets produced by Nanjing Biancheng Sporting Goods Co., Ltd.; the unqualified products of Shunwei are labeled as produced by Shanghai Daerfun Knitting Co., Ltd. Hooded zipper shirts; Colombia's unqualified sports pants display manufacturers Jianbang Clothing (Huizhou) Co., Ltd.; Lotto unqualified Turtleneck Sweaters display is produced by Foshan Shunshun Knitting Enterprise Co., Ltd.

Product OEM has become a common phenomenon in branded apparel. While enjoying the OEM model to reduce production costs, branded garments nowadays have to face the risks associated with the OEM model.

"The biggest problem with product line outsourcing is that product quality cannot be guaranteed." Insiders from a brand of sportswear also revealed to the Daily Economic News reporter. In order to expand the scale quickly, production line outsourcing has become the only way for the development of the brand, but this move has now made it into a dilemma.

According to its introduction, there is a headache for the foundry model, which is to increase product quality supervision and control risks. “Originally when there was a production line, the problem product could be returned directly on the production line,” he pointed out, but after adopting the OEM model, the problem product was discovered after entering the store and other terminals. Requests to return to the factory will not only delay for a long time, but also have low feasibility.

“On the one hand, product returns are difficult, and on the other hand, new products are urgently waiting to go online.” According to its description, branded apparel is prone to a vicious cycle. While outsourcing production lines, product quality control capabilities have also begun to decline, and “brands are powerless”.

A well-known clothing brand manager from Fujian told reporters that “the real vitality of a clothing brand is still from the product,” while pursuing the scale while giving up the quality of the product, after reaching a certain scale, corporate profits will face the ceiling.