European debt crisis tumbles China's textile exports

When textile companies bearing export labels face a worsening debt crisis in Europe, it is inevitable that orders will drop and costs will be cut. “Europe customers offer very low, we only accept passively at present.” Manager Li of Hebei Changhe Co., Ltd. reluctantly told reporters. The "voice" calling for the transformation of China's textile enterprises has once again "fired."

The debt crisis in Europe has a significant impact on foreign economic conditions. It is very important for textile companies that simply export to us. Affected by the economic recession in Europe, the business of several European countries is very difficult to do. The number and price of the orders are very low. Many European buyers are Wait and see," Li told reporters.

“A customer just returned to Europe after completing an order with us and proposed to reduce hundreds of requests for each product. This was difficult to imagine in the previous market,” said Chen Yuewu, general manager of the six division of Guangdong Textiles Import & Export Co., Ltd. .

Cao Xiaojian, deputy general manager of Jiangsu Haotian Group, gave such a set of data. Compared with last year, orders from overseas markets, especially Europe and the United States, fell sharply, and the volume of single orders shrank sharply. “In some varieties, the volume of overseas orders has decreased. More than 70%."

Faced with this current situation, Li told reporters that the reason is: “Well-priced and inexpensive is the idea of ​​the foreigners”. Due to the sluggish foreign markets, many foreign families are controlling expenses. At present, “Laowai” does not seem to be We are passionate about good quality but high price products."

"So we only have to reduce production costs, otherwise the business can't do it." Mr. Li admitted that some of his small business partners had already "closed their doors".

Manager Yang is the boss of a textile processing company in Qingdao. He said: “This year obviously feels very tired. Now small processing plants are everywhere, in order to grab business and lower prices.”

At this point, Chinese textile companies are racking their brains for price cuts, while those from "Made in India" and "Made in Vietnam" have come quietly. David Trumbull, vice president of the National Textiles Association of the United States, said, “In India, factory owners said they couldn’t find enough workers to complete large orders for growth; Vietnamese companies said that since the beginning of this year, the total orders they received have grown. More than 20%. A significant portion of the orders were transferred from China."

Many Chinese companies have admitted that due to the continuous increase in processing costs, many countries and regions have already possessed alternative production capabilities for “Made in China” in the low-end and general product categories. “In the past, Chinese enterprises’ reliance on low-cost advantage orders has shifted to countries and regions with more advantages in this area. This is a general trend,” said Zhu Yuemeng, deputy general manager of sales at Shandong Kangpinna Group.

However, there is also good news that the price of cotton, one of the raw materials for textile companies, has fallen from the highest of 31,000 yuan/ton to the current 20,000 yuan/ton, which may be for Chinese textile companies in a difficult position. Slightly relieved.

Enterprise transformation is imminent <br> <br> in the just-concluded Canton Fair, Vice Minister of Commerce Fu Ziying proposed the current deep malpractice Chinese textile and apparel industry: exports are still OEM-based, independent brand and independent design less than total exports 10% of the volume; the export price advantage is weakening, the demographic dividend is disappearing, the pressure of appreciation of *** is increasing; the lack of international marketing channels, lack of control of high value-added links, and lack of international competitiveness.

Manager Li smiled at the reporter and applied the current sentence: Chinese textile and garment enterprises should accelerate the pace of “going out”, increase cooperation with internationally renowned sales brands, and seek marketing channels and systems in overseas markets.

For Hong Tianzhu, board of directors of Tianhong Textile Group, the international transfer of the cotton spinning industry is an important path. It is learnt that the profits contributed by Tianhong’s Vietnam factory exceeded the domestic operating income as a whole. ”

Vietnam Textile and Clothing Association** Li Guoen said: “Now China’s labor costs have been rising. In contrast, here comes the opening of a factory, where China’s branded apparel is produced here and transported back to mainland China for sale. The cost is enough to absorb the corresponding transportation expenses."

Du Fuzhou, president of China Textile Industry Association, expressed at a forum a few days ago that in the face of the current more complicated domestic and foreign economic and industrial environment, China's textile industry needs to make three adjustments, namely, continue to integrate into globalization, open up new markets and grasp new ones. Technological opportunities will deepen the reform of the industry's institutional mechanisms.

Du Yuzhou said that in order to cope with changes in the new situation, the textile industry must continue to integrate into globalization and participate more actively in international market competition. On the one hand, it must open up new markets and make good use of the opportunities of new technologies. At the same time, in the aspect of enterprise transformation and development, the textile industry needs to actively promote the reform of institutional mechanisms.

However, Wang Tiankai, vice president of the China National Textile and Apparel Industry Association, confessed that the current international marketing channels of domestic textile companies are still lagging behind, which has seriously weakened the international competitiveness of China's textile industry.

According to Wang Tiankai, the next decade is a crucial period for China to move from a textile country to a textile power. The internationalization of the textile industry is the most important link in this regard. “But the internationalization of the domestic textile industry has not yet formed a climate. The process is still too slow."