The entire apparel industry chain needs to be innovative together

According to data released by the General Administration of Customs, China’s textile and apparel exports in September were US$22.981 billion, a decrease of 9.7% from the previous period, of which US$7.948 billion was exported to textiles, down by 5% from the previous period; exports of apparel and accessories were US$15.033 billion, down by 12% from the previous quarter.

The United States, Japan, and the European Union are the major exporters of textiles and apparel in China. At the just-concluded 110th session of the Canton Fair, European and American customers plummeted, orders for SMEs attending the meeting shrunk, and the current Canton Fair highlighted the seriousness of the foreign trade situation from another angle.

At the same time, there has been no over-expectation of favorable conditions in domestic consumption, and overall demand has shown signs of slowing down. In September, the retail sales of all kinds of major retail enterprises in the country fell by 1.98% year-on-year, which was the first time since the last few months.

At the first China Apparel Conference hosted by the China National Garment Association, Du Weizhou, president of the China Textile Industry Association and president of the China Garment Association, pointed out that the goal of the Chinese garment industry to change from “big” to “strong” has passed 10 years in response to the new Changes in the situation, speeding up industrial transformation and upgrading, and establishing an integrated innovation system for modern industrial chains are urgently needed.

The situation may be even more severe than in 2008. “The situation this year may be even more difficult than it was during the 2008 financial crisis.” Chen Dapeng, executive vice president of the China Garment Association, pointed out at the meeting that the development of the industry this year is facing many difficulties and problems. The overall international market demand has been sluggish, *** has continued to appreciate, the cost of production factors such as the domestic labor force has also been rising, raw material prices have fluctuated; domestic monetary policy has caused a shortage of corporate credit resources; inflation has also produced consumption Greatly suppressed.

"Although in the face of such a complicated environment, in the face of so many problems, but the industry as a whole has achieved relatively good development." Chen Dapeng said.

According to data released by the Ministry of Industry and Information Technology on October 28, from January to September, China's textile enterprises above designated size cumulatively realized industrial output value of 3.9558 trillion yuan, a year-on-year increase of 29.0%, and the growth rate was 1.0 percentage point lower than the first half. Among them, 18.3 billion garments were produced, an increase of 9.5% year-on-year, and the growth rate dropped by 3% compared with the first half of the year. From January to August, the apparel industry realized a total profit of 41 billion yuan, a year-on-year increase of 41.4%, which is 5 percentage points higher than the industry average.

While production has grown steadily, domestic demand and exports have also maintained rapid growth, and the growth rate has increased steadily year-on-year. Data from the Ministry of Industry and Information Technology shows that from January to September, the retail sales above the designated size for clothing, footwear, hats, and needle textiles were 545 billion yuan, a year-on-year increase of 24.8%, and the growth rate was 0.8 percentage points higher than the same period last year. Exports of textiles and garments totaled US$186.1 billion, an increase of 24.3% year-on-year, and the growth rate increased by 1.1 percentage points year-on-year. Among them, garment exports reached US$115.2 billion, an increase of 23.3% year-on-year, and the growth rate increased by 4.3 percentage points year-on-year.

Chen Dapeng pointed out that from the data, it can be seen that the mainstream of the development of the garment industry is good, and these data show some positive changes in the apparel industry, while many SMEs, especially export-oriented SMEs face great difficulties. Even the predicament of survival. But overall, because the apparel industry is an industry with a very high level of marketization, in the face of changes and difficulties in the environment, the industry is motivated by the market and accelerates the pace of transformation and upgrading. Clothing companies continue to seek development through exploration and innovation. The entire industry showed a trend of faster adjustment of regional layout, further optimization of product structure, and continuous improvement of brand operation level.

“The apparel industry has continued to innovate in technological advancements, design and development, business models, capital operations, resource integration, and international cooperation, and has achieved a lot of results. The overall development of the industry and the values ​​of the industry are It is moving in a more scientific direction," said Chen Dapeng.

Transformation and upgrading are the only way out Since entering 2011, the textile and apparel industry is facing more challenges due to the obvious rising cost trend, macroeconomic policy adjustments, weak international demand, and domestic demand restrained by inflation. Enterprises generally recognize that many factors are currently affecting the order volume and profitability of enterprises. Only companies with large scale, high value-added products, and strong technological capabilities can win in a change and win more market share. . Transformation and upgrading have become the main theme for companies looking for a way out.

“2011 was also the year of handover of the national chr(34) eleventh chr(34) and chr(34) twelve five chr(34), and it has actually become a landmark watershed for the development of the apparel industry in China. Into a new period of development in transition and upgrading, and the core theme or the only way out in this period is innovation, said Chen Dapeng.

In the first China Apparel Conference, Du Yuzhou pointed out: "China's garment industry has changed from Chr (34) Chr (34) to Chr (34) Chr (34) has been the target of 10 years. 2011 is a new industry development 10 The beginning of the year is also an important moment to get out of the shadow of the financial crisis and respond to the new situation. The industry should speed up industrial transformation and upgrade, and establish a modern industrial chain integration and innovation system."

Du Yuzhou said that the most important manifestation of transforming development methods is to expand domestic demand and increase the contribution rate of domestic demand to national economic growth. This is not only the need for China's economic development, but also the need of the current international situation. The entire industry must better transform its industry through domestic demand. Domestic demand, globalization, deepening reforms, and technological innovation are four driving forces for the rapid development of China's textile and apparel industry. Among them, domestic demand is the first driving force for the sustained and rapid development of China's garment industry. It is still the first impetus for the next five years. Businesses need to adapt to demand, but also to stimulate demand.

He stressed that in the new era, China's garment industry must integrate globalization, improve industrial competitiveness and improve industrial quality; it must use open conditions to change the way companies operate; they must learn to allocate resources across borders; deepen opening up and strengthen international cooperation. In order to become a textile power in the world, China must not only adapt to domestic needs but also adapt to the needs of the international market.

He said: "Actually, the Chinese market has become internationalized. Now the domestic top market is still dominated by foreign brands, but we already have some brands that have entered the top market. From the industry's point of view, we can't blame others for whether it is chr(34) Chongyang's foreign chr(34) pushed chr(34) out of the Chinese brand chr(34). The idea of ​​chr(34) chaiyang's foreign chr(34) is different, but overall it is still determined by the consumer. Foreign brands, shopping malls are willing to allow foreign brands to come in. Therefore, we have to find our own weaknesses.Now everyone has access to foreign brands, understand its marketing, its philosophy, its management, its quality, And so on, first find the internal cause, and do not consider things that are not normal outside."

Du Yuzhou particularly emphasized that industrial upgrading is not to exclude the textile and garment industry, but to accelerate the promotion of the textile and garment industry. Now, the government’s support for the textile and apparel industry, which is a competitive industry for the people’s production industry and exports, will not change, and the textile and apparel export tax rebate rate will not change.

The industrial chain needs to be more smooth. As we all know, at present, China can produce any kind of clothing of any quality. The manufacturing capacity of China's garment industry has been recognized all over the world, but we are not yet a brand powerhouse, especially in the whole industry chain with brand as the core The system is not yet sound. This is also the only way and the key link for China's garment industry to "make China a strong dream."

Chen Dapeng has repeatedly pointed out: "In the future, the fate of enterprises is determined not in the traditional sense, but whether the company stands on the basis of the new technology system, and indeed it has obtained the value of technological innovation and the value of its own brand."

In his opinion, innovation is the core of China's garment industry's transformation and development approach. It is an inevitable choice for transforming and upgrading the garment industry, increasing international competitiveness, realizing new international positioning, and meeting domestic people’s higher expectations for a better life and adapting to consumption upgrades. “Only by grasping the core of innovation can the Chinese garment industry change its position in the global multinational supply chain and gain higher added value.”

“Consolidating the advantages of manufacturing or improving the comparative advantages is ultimately reflected in the brand value. Only by taking the road of branding and fully advancing the branding strategy, can the Chinese garment industry get rid of all kinds of unfavorable factors at present, and ultimately realize the dream of a strong national costume.” Chen Dapeng said.

To improve the industry's “soft power” and increase brand value, it is necessary to support an integrated innovation system that integrates creativity, R&D, design, manufacturing, management, marketing, logistics, services, and related industries.

In fact, with the advent of economic globalization, the competition between enterprises and enterprises has changed from "product innovation" competition to more systematic awareness and "integrated innovation" competition that runs through the entire industry chain. How to create innovative elements in multiple industry links and coordinate them to form an integrated chain of innovation that covers the entire industry system has become a top priority for the apparel industry.

The reporter noticed that at the first China Apparel Conference, the China Garment Association held 8 parallel conferences with the themes of “the power of capital”, “the power of e-commerce”, “the power of products”, “the power of integration”, and “ The power of culture, the power of mode, the power of transnational, and the power of science and technology. Chen Dapeng said that they are all elements that must be paid attention to and possessed in the integration and innovation process of China's garment industry chain. They have supported and promoted the growth of Chinese apparel brands in the past and will inevitably continue to be transformed in the future. The core force of industrial upgrading.

"Completely constructing the industrial innovation system is not only the demand for increasing the contribution rate of brands and science and technology, but also the Chinese garment industry has become a powerful international competitive cultural industry, creative industry, high-tech application industry, building a powerful country with strong science and technology, a powerful brand, and a strong nation of talents. The only way to build a sustainable and strong country," said Chen Dapeng.

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