Pacific bird mining Chinese style fast ZARA gene

"Whether it's accidental or inevitable, as international brands like ZARA and H&M gradually build their presence in the Chinese market, local fashion brand Wanda has been racing ahead in the fast fashion sector. Although there seems to be a gap between the two markets, conflict is unavoidable. In Ningbo Tianyi Square, stores like ZARA, H&M, and Pacific Bird are clustered together, making Chinese fashion brands quietly reflect on how to navigate the future of fast fashion—what path to take, and how to differentiate themselves. For instance, Pacific Bird has already secured a strong position in the fashion industry. Will it stick to its style or seek restructuring? Finding a suitable development path is an unavoidable challenge for any brand. Why is the blue ocean so attractive? There’s no doubt that fast fashion has become a trend. Once something becomes a trend, followers naturally follow. But what will determine the future success of fast fashion? According to Wanda’s leader, it all comes down to three key factors: design, information technology, and supply chain integration. Over the years, Wanda has not only partnered with top domestic institutions but also engaged in deep exchanges with international design agencies, staying at the forefront of China's apparel industry. Wanda was the first domestic brand to collaborate closely with ZARA. Each year, Pacific Bird sends its design team to ZARA for exchange and learning, bringing back advanced concepts to develop more tailored products for the Chinese market. Wanda has always led in design thinking, continuously attracting professional designers to explore both domestic and international markets, aiming to create the most creative and passionate design team in China. Their fashion vision stretches globally, integrating the latest trends and elements to meet local consumer needs. Currently, Pacific Bird’s design team has grown to 130 members, with plans to expand to 300. In June 2010, the signing of the peace bird in Ningbo Hefeng Creative Plaza marked a new peak in the creative industry. This shift helps the design team engage in broader exchanges, inspiring creativity and adding conceptual value to products, enhancing the brand's overall design appeal and supporting sustainable growth. It also creates a talent pool effect, attracting more creative minds, which in turn fuels the healthy and rapid development of the creative industries and provides intellectual and human resources for future growth. In today’s modern enterprises, information systems are crucial. Wanda’s IT infrastructure is among the best in the apparel industry, with an integrated system covering procurement to the retail level. Any issues are quickly identified and resolved. The company has invested tens of millions in IT development, reducing losses caused by information asymmetry. Even a small error can lead to massive losses in a billion-dollar business. Due to its virtual operations model, Pacific Bird relies heavily on its supply chain, pushing companies to constantly optimize their resource integration. In production, traditional models take about six months from design to sales, while fast fashion can reduce this to two or three months. Pacific Bird uses a combination of order-based and fast-single systems, cutting the timeline to just over 20 days. This makes production and inventory control critical. Wanda has built strong relationships with its OEM partners, leveraging its IT capabilities to ensure timely product launches and efficient inventory management. The head of Wanda believes that fast fashion is a sunrise industry in the apparel sector. In the past, the clothing industry was seen as traditional and less appealing, struggling to attract investment, talent, and policy support. Fast fashion has changed that, opening up a new world full of potential. It turns culture and ideas into productive forces, transforming clothing workshops into dream factories. With increased funding, talent, and policy support, the knowledge economy now drives the industry forward."

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