At the CHC Men's Wear Hall W1152, a special interview took place with Peng Zong, the general manager of Kalushi. The conversation touched on the brand's strategy, vision, and future plans.
Reporter: Hello Peng! It’s a pleasure to meet you, and thank you for taking the time to speak with us today!
Peng Zong: Thank you for coming! We’re happy to have you here.
During the interview, the reporter asked Peng Zong about Kalushi’s potential to expand into multiple brands, similar to some other well-known names in the men’s fashion industry.
Peng Zong: For now, our focus is on strengthening Kalushi and making it a go-to brand for men who value both style and comfort. We believe that when people think of fashion, they should also think of practicality and quality. While the market is highly competitive, we aim to grow step by step, always staying true to our core values. In the future, a multi-brand approach might be possible—but only if we can do it right and maintain the high standards we’ve set for ourselves.
The interview also included a look at the Beijing Chic Calus Men’s Exhibition Hall, where several images of the showroom were shared. These visuals gave a glimpse into the brand’s aesthetic and atmosphere.
Reporter: What’s your vision for Kalushi’s future?
Peng Zong: With the economy recovering, our direct stores have seen a 30-40% increase in sales. More consumers are recognizing and appreciating high-end brands like Kalushi. We are committed to excellence, from fabric selection to design and craftsmanship. Our goal is to continuously innovate while ensuring wearability and style. We aim to open more stores in Beijing, with a target of 20 direct-operated locations as quickly as possible. This will not only strengthen our brand presence but also benefit our franchise partners.
Reporter: Thank you, Peng Zong, for sharing your insights. We're excited to see what Kalushi has in store for the future!
Shenzhen Longxing Shi Industrial Co., Ltd. Website: http://...
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