In the spring and summer of 2010, the global financial crisis significantly impacted the fashion industry, pushing design trends toward greater practicality and functionality. Amidst the challenging economic climate, men's fashion designers sought to create a sense of calm, comfort, and emotional security for their customers through designs that were light, uplifting, and filled with optimism. This season introduced the concept of "Creating the Beautiful Body of a Chinese Man," focusing on the unique body shapes of East Asian men, especially those in China. The goal was to enhance both beauty and confidence through well-fitted, tailored clothing.
The Chinese Stand-Collar Series aimed to redefine the image of the modern Chinese man by emphasizing self-cultivation, fit, and elegance. By carefully adjusting key measurements—such as bust, waist, and shoulder width—the collection offered a slimming version that better suited the proportions of Chinese men, highlighting their natural curves and overall body aesthetics.
The "Wise Life" series centered around the idea of "Confidence and Wisdom," reflecting a lifestyle that balances knowledge with fast-paced living. In a world full of noise and distractions, this collection encouraged self-reflection and clarity. Featuring a range of urban-style pieces—from jackets and casual shirts to sweatshirts, sweaters, and matching pants—this line provided a versatile wardrobe for modern men. The color palette included fresh combinations like blue and white, brown and beige, khaki, aqua blue, and vibrant hues, all designed to evoke a sense of energy and renewal.
The Business Series, titled "Grid-to-Life," emphasized "Calm and Refined Elegance." It focused on sophistication and grace, ideal for professionals navigating life's challenges with optimism and resilience. The collection featured lightweight suits, casual jackets, business shirts, and tailored sweaters, all designed for comfort and style. The color scheme included navy blue, white, dark gray, along with soft tones like water blue, jade green, and coral red, reflecting a classic yet modern aesthetic.
The "Romantic Life" series, or "Lang" series, celebrated passion and emotion. Inspired by the timeless appeal of cowboy styles, this collection brought a touch of romance and adventure into the modern man’s wardrobe. Introduced in 2010, it marked a bold shift from previous collections, featuring jeans and casual wear that blended traditional elements with contemporary flair. The designs were infused with creativity and innovation, making them stand out in the fashion landscape.
The Outdoor Series, "Happy Life," embraced the idea of freedom and relaxation. Designed for those seeking to escape daily stress, this collection focused on functional and sporty elements. It included items such as nylon jackets, casual shirts, T-shirts, and accessories, all featuring playful details like striped trims, patchwork, multi-level stitching, bright colors, and detachable hoods. These practical yet stylish pieces were perfect for outdoor activities, offering both comfort and versatility.
Overall, the Spring and Summer 2010 collections reflected a deep understanding of the modern man’s needs—balancing style with function, elegance with comfort, and tradition with innovation. Each series brought a unique perspective, contributing to a more diverse and dynamic men’s fashion scene.
Customized work wear based on EU standard. All types of uniforms are available, such as regular polo shirts for corporate, enterprise and group events wear, reflective polo shirt, work shirts for construction and engineer wear. We have cheap cleaner uniform and hotel wear based on high standard.
Any types of uniforms are available to sale, we can do OEM based on customer's request.
Custom Work Wear, Reflective Polo Shirts, Work Shirts, Reflective Tshirt, Roadway Polo Shirt, Cleaner Uniform
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