Interview with Kalu Shi, General Manager of Men's Wear 2010 Beijing CHIC shines

At the CHC Men's Wear Hall W1152, a special interview was held with Peng Peng, the general manager of Kalushi. The conversation provided valuable insights into the brand’s strategy and future vision. Reporter: Hello, Peng! It's a pleasure to meet you, and thank you for taking the time to speak with us today! Peng Peng: Thank you for coming! We're honored to have you here. During the interview, the reporter asked Peng about Kalushi's approach to brand development in a competitive market filled with numerous men's wear brands. Some companies have adopted a multi-brand strategy, and the question was whether Kalushi would follow a similar path. Peng Peng responded that while the idea of diversification might be considered in the future, the current focus is on strengthening the Kalushi brand itself. "Our goal is to make Kalushi stronger and more recognizable," he said. "We want men to associate Kalushi with comfort, practicality, and style. While the market is competitive, we believe in steady, realistic growth. In the future, if we can do it better, we may consider a multi-brand approach." The interview also featured several photos from the Beijing Chic Calus Men's Exhibition Hall, showcasing the brand’s stylish and modern atmosphere. When asked about the future vision for Kalushi, Peng shared some exciting developments. "With the economic recovery, our direct-operated stores have seen a 30-40% increase in performance," he explained. "More consumers are recognizing and appreciating high-end brands. Kalushi is committed to a premium path, with strict standards for fabric selection, production processes, and design. We continuously innovate and improve, focusing on product quality, wearability, and fashion appeal. Our aim is to gain more customer approval and expand our presence in Beijing." He also mentioned the company’s plans to open more stores, with a target of reaching 20 direct-operated locations as quickly as possible, while supporting franchisees and ensuring mutual benefits. Reporter: Thank you, Peng Zong, for sharing all this with us. We look forward to seeing more Kalushi stores in Beijing! For more information about Shenzhen Longxing Shi Industrial Co., Ltd., visit their website at http://...

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