Founded in 1996, the company has grown into a comprehensive enterprise that integrates research and development, production, wholesale, retail, trade, and after-sales service. Over the years, its products have been successfully exported to Europe, the United States, Southeast Asia, mainland China, Hong Kong, and Taiwan, gaining a strong market presence across different regions.
In 1998, Carrie Yi (Underwear) Garment Industry Co., Ltd. was established. The company specializes in a wide range of products, including undergarments, sleepwear, warm-up clothing, swimwear, and body shapers. This diverse product line allows it to cater to various consumer needs and preferences.
By 2005, the company shifted its focus to the domestic market, launching several well-known brands such as Yicaiting, Martha, Carrie, Liliya, and others. These brands are tailored to meet the specific demands of different target markets, offering high-quality products and exceptional customer service.
In 2006, the Yicaiting Underwear Chain Franchise Department was officially established. This marked the beginning of an expansion strategy that included setting up chain agencies for pajamas and undergarments, helping to build a more extensive retail network.
In 2008, the company rebranded itself as Choi Ting Industrial Investment Co., Ltd., with a clear focus on expanding the Yicaiting chain franchise business. This move allowed the company to streamline its operations and better serve its growing customer base.
Today, the company operates over 110 stores nationwide, with 15 outlets strategically located in key areas. With a strong brand presence and a dedicated team, Yicaiting continues to lead the market with its stylish designs, superior quality, and comfortable fabrics.
Known for its professional brand management and commitment to excellence, Yicaiting has become a favorite among women from all walks of life. Its dedication to providing value-driven products and top-notch services has earned it widespread recognition and loyalty from consumers.
Looking ahead, the company aims to establish the most powerful underwear terminal sales system in the market, setting a new standard for the domestic underwear industry. Through continuous innovation and improvement, Yicaiting is determined to strengthen its brand and maintain its leadership position.
As we move forward in this new era, the Yicaiting team remains committed to upholding the brand’s legacy of quality, craftsmanship, and customer satisfaction. With a strong foundation and a clear vision, Yicaiting is ready to reach even greater heights and continue building a brand that stands tall in the global market.
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