Aveda Men's Board of Directors and its management, driven by a deep understanding of the macro-environment and a thorough evaluation of internal resources and growth status, have decided to maintain their traditional distribution model while simultaneously introducing a new "zero inventory, low risk, low investment, high return" distribution terminal joint venture system. This innovative approach aims to further integrate resources and accelerate the brand's leapfrog development.
The new "distribution terminal joint venture system" is designed to stimulate consumer demand rather than rely on predefined consumer groups, thus opening up broader opportunities for growth. By eliminating the need for purchase costs and inventory risks, the joint venture model ensures that partners are not left behind or isolated, avoiding the problem of "orphaned" stores or "operational islands."
Lulong, General Manager of Aido Men, noted that in today's competitive apparel industry, the traditional order-based marketing model is facing significant challenges, with inventory issues becoming a major concern for many agents. This strategic shift represents a fundamental transformation in men's marketing in China and marks a key move by the Aido brand to carve out its own blue ocean in the fiercely competitive men's market.
This new model not only enhances operational efficiency but also strengthens the relationship between the brand and its partners, creating a more sustainable and profitable ecosystem. It reflects Aido Men's forward-thinking approach and commitment to innovation in an ever-evolving industry.
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