Chaozhou Wedding Evening Dress Fashion Week unveiled a noble veil of a thousand-year-old city

Chaozhou, located at the easternmost point of Guangdong Province, is known as the "Zou Lu of the seashore," and the name of "Linghai Mingbang". It is a famous historical and cultural city. Located in the middle and lower reaches of the Hanjiang River, Chaozhou has always been an important foreign trade port in eastern Guangdong, southwest Guizhou, and southeastern Yunnan. It is also known as Guangdong's “East Gate”. Since ancient times, it has been known as “there are nowhere to reach the tide, and nothing to go anywhere”.

The city of Chinese wedding evening dresses, the porcelain capital of China, the hometown of Chinese Chaozhou cuisine, the hometown of Chinese stainless steel products, the national arts and crafts city, the hometown of Chinese folk arts, and many other auras make this ancient city full of Historical precipitation gives development opportunities. The Chaozhou Wedding Evening Dress Fashion Week, which will be launched for the first time in November of this year, will open the noble veil of this ancient city for thousands of years with its inherited craftsmanship, innovative design and international trend...

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World wedding to see China, Chinese wedding dress to see Chaozhou

Business is booming and the city is hot. This feature has been maintained in Chaozhou from ancient times to the present and has to be said to be a temperament of the ancient city.

Chaozhou people, who are known as "Oriental Jews," not only have a good business mind, but also have excellent manual skills. Chaozhou Opera, Chaozhou Dagugu, Chaoxiu, and ceramics... As one of the eight pillar industries in Chaozhou, the Chaozhou wedding evening gown industry, which used to be export-oriented, has always been the “flowering wall outside the wall” and is rarely known in China. . Until 2004, the China National Textile and Apparel Association and the China National Garment Association awarded Chaozhou the title of “Chinese Famous City of Wedding Dresses” in the Great Hall of the People. Chaozhou, as the largest gathering place and export base for wedding dresses and evening dresses in the world, has only begun to be noticed. Since then, the reputation of “China's apparel multinational procurement base” has also come one after another. The wedding evening dress industry has now become one of the most shining business cards in Chaozhou.

The history of Chaozhou wedding dresses has been long. According to research, Chaozhou, which has deep historical and cultural heritage, gradually formed one of the four famous embroidered embroidery in the Tang Dynasty. In the Qing Dynasty, Qianxi Embroidery began exporting to Southeast Asia. During the year of Xianfeng, the annual export volume of Chaoxiu has reached more than 10 million yuan. After the reform and opening up, the clever Chaozhou people combined Chaoxiu and modern clothing production to provide a stage for full performance in the production of wedding dresses. After more than 20 years of development, Chaozhou has owned more than 2,000 wedding dress and evening dress companies, and a group of famous wedding and evening dress companies such as Guangdong Mingrui Group, Guangdong Jinchao Group, Guangdong Lekas ​​Clothing and Tianzi Fashion have emerged.

“Chaozhou, as a historic ancient city with a long history, has a lot of historical cultural value. The Chaozhou wedding evening dress industry has played an important role in the Chinese clothing industry. Since the reform and opening up, Chaozhou wedding evening dress companies have never started processing and developed. Self-designed, launched its own brand; from hand-made to development, to the perfect combination of hand-made and modern production; from the trend of the development, to lead the consumer fashion in Europe and the United States and other developed countries, and gradually formed a popular Chaozhou wedding dress, evening The dress industry.” said Lu Weixing, chairman of Chaozhou Garment Industry Association and chairman of Guangdong Lekas ​​Clothing Co., Ltd.

Interview with Chairman of the board of Leica Stars Lu Weixing

Love will win and become the essence of Chaozhou's business culture. The business spirit of the ancient city is therefore well-known, and the ancient city’s humanistic construction and inheritance has become another core thrust for the local industry to take off.

Huang Shaoxiong, the secretary general of the Chaozhou Clothing Industry Association, said that after more than two decades of development, Chaozhou's wedding evening dress industry has entered a critical stage of “graduation and hurdles” in transformation and upgrading. The holding of the Chaozhou Wedding Evening Fashion Week not only helps promote the brand image and popularity of Chaozhou as a famous city for wedding dresses, but also creates a rich cultural atmosphere for wedding dresses, strengthens the regional brand effect, and enhances the overall strength of the industry. The core competitiveness also hopes to use this as an opportunity to integrate industrial resources, stimulate the vitality and passion of the company's independent innovation, and boost the industry's transformation and upgrading.

Chaozhou City Garment Industry Association Secretary-General Huang introduced Fashion Week

It is reported that as of now, 14 companies including Guangdong Mingrui (Group) Co., Ltd., Guangdong Jinchao Group Co., Ltd., Guangdong Lekas ​​Clothing Co., Ltd., and Chaozhou Tianzi Fashion Co., Ltd. will debut Chaozhou wedding evening dress fashion. week.

The fashion dream of the ancient city of the millennia

Wedding dress is a lot of fashion show Last Look, countless world-class designers, will be sent to the audience without exception, a stunning wedding masterpiece, showing the clothes of this dream has so much temptation.

Tianzi Fashion General Manager Zhan Jianpeng (left) introduces the process of dress fabrics

“The reason Chaozhou wedding evening dress can be popular in the world and its products sell well both at home and abroad, the craft is the most important feature. It uses the unique stitches and color matching techniques of Chaoxiu, combined with the trend design of international fashion, perfecting the traditional craftsmanship and modern design. Together, it has formed its unique advantages.” Zhan Jianpeng, vice president of Chaozhou Garment Industry Association and general manager of Chaozhou Tianzi Fashion Co., Ltd. analyzed.

Chaozhou wedding evening dress will be traditionally embroidered with embroidery, beading and other traditional craftsmanship in the wedding dress production techniques, its unique production process, so that Chaozhou's wedding dress has both fashionable and popular features, but also elegant temperament, It has become a darling of the fashion world and is known both at home and abroad. After nearly 30 years of development, Chaozhou wedding evening dress industry has formed a number of high-quality, high-grade brand name marks, while also training a large number of Chinese local designers with European and American designers, realized from OEM to ODM, The identity of the followers from the trend to the leader has changed.

Top Ten Fashion Designers in Guangdong Province, Mr. Cai Baolai, Design Director of Jinchao Group

The design director of Guangdong Jinchao Group and Cai Baolai, Guangdong's top ten clothing designer, pointed out: “Compared with Suzhou, Hangzhou and other local wedding dresses, Chaozhou wedding evening dress designs are more fashionable and innovative, and more in line with international trends. There is a certain trend in the design of wedding dresses, which may be related to the export of Chaozhou wedding evening dresses to Europe and the United States.” Cai Zhonghan, general manager of Guangdong Ming Rui (Group) Co., Ltd., a top ten fashion designer in China, said proudly: “ Chaozhou's wedding evening dress brand is dominated by medium and high-end positioning, and materials and crafts are all superior, and all indicators are also in accordance with European and American standards.In terms of design, new models seen in various brands in Chaozhou this year may have next year and later. Years or even years later, they will see their presence in the major magazines or other fashion brands."

Top Ten Fashion Designers in China, Mr. Cai Zhonghan, General Manager of Mingrui Group

We believe that the holding of the Chaozhou Wedding Evening Dress Fashion Week will allow more eyes to be focused on Chaozhou and focus on the Chaozhou wedding evening dress industry. The dream of building this ancient city of Chaozhou into the world's largest wedding evening dress “fashion capital” is also just around the corner.