Functional textiles face market recognition problems

At the seminar on "Exploring Innovation: Technological Innovation and Application of Functional Textiles in China" recently held in Beijing, Yang Shibin, President of the China Knitting Industry Association, stated in his keynote speech on "Demand for Functional Textiles and Future Development Trends". Given the strong supply capacity and strong market demand, functional textiles will continue to show a rising momentum in our country. However, the entire industry is also facing a huge challenge right now, that is, how to make the products put into the market gain the full trust of consumers. To solve this problem, it is necessary for production companies to construct the entire process industry chain responsibly, including R&D, production, and sales. In particular, consumers should be faithfully promoted product features and characteristics. At the same time, the use of standards and various detection methods to ensure product safety and reliability.

The symposium was jointly organized by China Knitting Industry Association and Shanghai Xingnuo Kang Fiber Technology Co., Ltd. (hereinafter referred to as Kang Lun fiber). As a well-known health textile manufacturer in China, Kang Lunong introduced a brand new technically upgraded functional textile--Conton Aerospace Underwear to the market and organized the competition with the Gobi Challenge School of Business of Xuanzang Road School. The signing of the agreement became the official designated product for the 8th Gobi Challenge. With the self-cleaning function of the underwear, the participants could calmly deal with the event on the condition that the Gobi could not bathe for 3 days and 4 nights. Kang Lun Aerospace underwear will be officially listed in April this year.

According to a set of data provided by Yang Shibin, in 2012, despite unfavorable factors such as domestic demand and weak external demand, the development of the domestic textile industry was tested, but the industry still delivered a good answer: the output value reached nearly 6 trillion yuan. The year-on-year increase was 12.3%. Among them, the knitting industry achieved an output value of more than 1 trillion yuan; the average profit rate reached 7%, a record high. Among them, the home textiles, knitting industry, the profit rate increased performance is particularly prominent; exports earned 250 billion US dollars, an increase of 3.3%.

Yang Shibin also added that in China's rapidly developing knitting industry, the output value of functional textiles is expected to exceed 300 billion yuan, and this figure is expected to increase substantially in the next few years for two reasons: First, China's annual output of 43 million tons The strong fiber processing capability enables knitting companies to differentiate and develop and produce high-value-added products has become the development direction; Second, consumers want more new products come out to meet their pursuit of high quality of life and health.

In recent years, functional textiles have developed rapidly in China and have become a new force on the market. In particular, textiles with fast moisture absorption, perspiration, and warmth functions have become increasingly recognized in the market and have triggered the industry. The intensification of competition. In this regard, Yang Shibin said that at present, the biggest challenge faced by functional textiles is: how to make products entering the market gain consumer acceptance.

According to a set of data provided by Yang Shibin, in 2012, despite unfavorable factors such as domestic demand and weak external demand, the development of the domestic textile industry was tested, but the industry still delivered a good answer: the output value reached nearly 6 trillion yuan. The year-on-year increase was 12.3%. Among them, the knitting industry achieved an output value of more than 1 trillion yuan; the average profit rate reached 7%, a record high. Among them, the home textiles, knitting industry, the profit rate increased performance is particularly prominent; exports earned 250 billion US dollars, an increase of 3.3%.

Yang Shibin also added that in China's rapidly developing knitting industry, the output value of functional textiles is expected to exceed 300 billion yuan, and this figure is expected to increase substantially in the next few years for two reasons: First, China's annual output of 43 million tons The strong fiber processing capability enables knitting companies to differentiate and develop and produce high-value-added products has become the development direction; Second, consumers want more new products to come out to meet their pursuit of high quality of life and health.

In recent years, functional textiles have developed rapidly in China and have become a new force on the market. In particular, textiles with fast moisture absorption, perspiration, and warmth functions have become increasingly recognized in the market and have triggered the industry. The intensification of competition. In this regard, Yang Shibin said that at present, the biggest challenge faced by functional textiles is: how to make products entering the market gain consumer acceptance.