Huatai company restructuring and upgrading in the downturn in the silk industry a sudden emergence

Huatai Silk in the silk industry in Hangzhou is not large, is a small and medium sized enterprise of more than 400 people. While the world economy is still in recession, they are still able to maintain sales growth of 30% or more for many years in a row. At the same time, they are still making tremendous strides this year. Their sales revenue is expected to increase by more than 10 million yuan over last year, setting a record high. Huatai not only failed to be washed down by the downturn of the market economy, but suddenly emerged in the face of adversities, relying on the transformation and upgrading. Their experience of other in trouble in many SMEs in Hangzhou, or for reference. OSUCK, the owner of France-based JRDECFASHION, came to Hangzhou from France last month and found Zhejiang Huatai Silk Co., Ltd. on Dengyun Road. The main purpose of his trip is to discuss with Huatai boss Han Zhengfang order matters. It turned out that OSUCK in the French textile and apparel exhibition to see the participating Huatai products, was on the Huatai silk products put it down, and asked a lot of questions. Yesterday, Han Zheng Fang said that after OSUCK went to Hangzhou for a field visit, it ordered more than 10,000 scarves. "The first cooperation is not huge, but the French customer has provided products to Air France for a long time, and the sales volume of the products will be very big and the prospect of cooperation may be expected." In addition to the overall bleakness of the current silk industry, domestic customers are also very fond of Huatai Silk Products Favor, the scene of customer consultation, Huatai company commonplace. Huatai's door-to-door clientele of Chinese and foreign customers is in stark contrast to the current gloomy overall situation in the silk industry. Su Genbao, Director of Technical Progress and Equipment Office of Hangzhou Economic Commission, said that at present, the collapse of the silk enterprises in the country has reached more than 10,000. According to the information disclosed by the Hangzhou Silk Industry Association, the development of the silk industry in our city is also under severe challenges. Especially since the beginning of this year, due to the continuous appreciation of RMB, the continuous reduction of export tax rebates, the rising price of factors of production and the soaring cost of labor, many enterprises have suffered from the sluggish sales and the declining profits, which makes their development difficult. Huatai enhance competitiveness through technological innovation Paint used in the past silk silk will make hard, Huatai cracked this problem. Paint and dye compared with the environmental protection, high color fastness, low cost and so on. However, the past paint printing are used in cotton, linen and other fabrics, if used in silk, it will make the silk stiff. This problem was cracked Huatai Silk, the company chief engineer Guo Wendeng quite proud. He said that Huatai's innovative technology of "water-saving and energy-saving printing and dyeing new technology for silk and silk-containing multi-element composite fiber textiles" has realized the silky smoothness of silk printing. Guo Wendeng said that the use of dye printing, the production needs steaming and washing process, and the use of paint printing, because of its molecular structure, can be a molding without fading, the product's aesthetics and dye printing exactly the same, omitted The steaming and washing processes not only save energy, reduce pollution, but also shorten the production process by one-third, effectively reducing the pressure on enterprises caused by the increase of raw materials and labor costs. It is estimated that the application of new technology printing paint, produce 10,000 tons of water products can save 40%, saving 50% of steam. If Huacai 2 million meters by the production line calculation, saving 30,000 tons of water, saving 4,000 tons of steam. "After this technological innovation is realized, our company's reputation and reputation in the industry continue to expand and improve.This innovative technology has been included in the national Eleventh Five-Year science and technology support program." Han Zheng further said that through continuous technological innovation , The enterprises have achieved remarkable results in new flower shape, new technology and new product achievement transformation, and the contribution rate has been continuously improved. Special printing and other new products industrialization, and further attract domestic and foreign customers. "In earlier years, some orders with bigger colors and more difficulty often pushed through the production floor and everyone worried that too many defective products would affect the performance of the department. Now, the difficulty of the big color, everyone We will not push, but rushing to do.As we all know, the company's technical strength to respond to unexpected quality of production has been ease. "Huatai constantly through technological innovation, technological innovation to give new meaning to the traditional industries Huatai to technological innovation Survival in order to technological innovation to expand markets, new product development to attract customers, through the promotion of industrial structure to expand sales, by increasing product added value to increase profit margins practice, undoubtedly give our city SMEs in distress for survival and development Inspiration. "China's best-looking silk to the world market," Huatai is the business, the company to tap and promote national characteristics, digestion and absorption of fashion product development concept, and constantly through technological innovation and technological transformation and other means for the silk Traditional industries give new meaning. Although the company is not big in size, it is willing to invest in production equipment and has introduced the world-class advanced silk processing and production equipment from Germany, Switzerland, Japan and South Korea. The company also owns a group of technical personnel with scientific research and development capabilities, equipped with a full range of testing and testing equipment, independent research and development technology, can effectively control the production process of silk products to ensure excellent product quality. Huatai was awarded the title of hi-tech enterprise by Science and Technology Department of Zhejiang Province. At present, Huatai computer digital high-precision high-speed printing technology, four-color screen printing technology, green dyes in silk application technology, are in a leading position. Han Zhengfang said that technological upgrading is a continuous improvement process and has long been identified as the top priority for Huatai's growth and development. Only the continuous upgrading of technology, business development will be the driving force. As a processing-oriented enterprises, while innovating in technology, Huatai Silk never gave up taking the road of owning brands and independent intellectual property rights. In the next three to five years, it is necessary to make a brand promotion for the registered trademark "Butterfly" of the enterprise and strive to occupy a certain market share in silk products and make Huatai Silk become a silk enterprise with a certain reputation in China.