Four themes interpretation of the trend of China's textile fabrics

2008 China International Textile and Accessories Fair (Autumn Winter) Fair will be held in Shanghai on schedule in October. In order to enhance the specialization and internationalization of exhibitions and provide more effective guidance for exhibitors and visitors, Intertextile Expo organizers will continue with this Show as a platform to release the trend of China's textile fabrics. Based on the market research, the trend research team started with the analysis of consumer behavior, lifestyle, artistic inspiration and other aging information to derive the elemental information of fashion trends such as fabric color, fabric style and trend of clothing. "Trend research is a systematic method of working," a senior trend researcher told the author that in a nutshell, the trend research process can be summarized into three stages, first of all, the psychological factors of consumer groups and society Factors to perceive the process; secondly, the common factors of popular products to be collated and summarized; finally extracted from common characteristics, and determine the direction of its development, so as to determine the final sub-topic trend information. After several months of systematic research and analysis, the trend research team held a proposal meeting on the trend of China's textile fabrics in autumn and winter 2009/10 as early as May this year. Apart from experts in the industry's well-known trends, development and marketing of textile enterprises Staffs, fashion designers and purchasers, who raised their own opinions on the trend of the season from their respective fields. After intense discussions and debates on the spot, they eventually formed a unified opinion and determined the fabrics for the 2009/10 autumn and winter seasons Trend content. The proposal will have the participation of authoritative experts from different fields, which greatly strengthens the practicality of trend research and the conformity to the market. It is worth mentioning here that under the unfavorable economic environment this year, the following key trends emerged: the cost advantage was created through the compilation of raw materials. Due to the increase of the price of raw materials, the clothing brand can not bear the affordability of the purchased fabric. The fabric itself has to meet the needs of the consumer market with its style of innovation. Therefore, the substitution of lightweight, modified chemical fiber to replace wool and silk, the environment-friendly man-made fiber and wool blends and other trends appear in order to achieve the "natural", "ethnic" and other styles of fabric trends to trends in this season's " Back to "and" noisy "theme has a more comprehensive interpretation. Through the change of fabric style to reflect the humane care. People's concern about their own living environment, ecological environment protection and sustainable development of society, coupled with the increase of global catastrophic climate environment caused by the environmental destruction, is particularly prominent in this quarter, so the consumer market hopes that the emotional humanistic concern And the concept of environmental protection in the sense of fabric have the appropriate embodiment. Reflected in the fabric style, the combination of the old texture, the combination of traditional culture and handicraft style and so on, reflecting the humanistic care and other perceptual elements in this season's fabric style has emerged, this season's trend of "humanistic" theme Have a more detailed analysis and interpretation. This exhibition "FabricsChina China Textile Fabric Trend" release area in addition to the theme of the trend divided into several obvious indication of the region, the continuation of the spring and summer March Beijing regional exhibition division, according to the end use of fabrics into men's trends District and women's trend area. For this division, in March when there are many domestic and foreign buyers reflect the "trend area of ​​fabric information is larger, such a more rational allocation of rationality and humanity, so that in a relatively short period of time focused on men's or Women's trend area to find the fabric information needed. "09/10 autumn and winter Chinese textile fabric trends will be analyzed in the order of trend research and release, that is, the background of the trend to draw people's lifestyle and consumer trends, And then analyze the trend of the trend of the overall color of the season, and finally come to the autumn and winter of 09/10 overall trend of Chinese textile fabrics, and "magic", "backtrack", "noise", "care" four themes to interpret the textile fabric Trend and style characteristics, Intertextile show will be based on these four themes of the fabric fashion trends.