Ms. Caroline, General Director, EUROVET Underwear Show: The design of underwear in China is going global

October 17, 2008, in the fourth Shanghai International Underwear Fair has a theme of "Tribal Wei Qi" underwear fashion show. On the lingerie market prevalence and design issues, the China underwear fashion network reporter interviewed Ms. Caroline, general director of EUROVET underwear show.

Ms. Caroline, General Director of EUROVET Lingerie Show

Reporter: From the perspective of underwear design, China's underwear design and what is the difference between Europe and the United States?
Ms. Caroline: Domestic liner with more liner, and abroad are usually very thin, and more use of raw materials such as lace. In the use of color, the domestic conservative point, usually with white, beige, red mostly, while the foreign color is more bold, but also more abundant, such as the use of green, blue, purple and so on.

Reporter: domestic underwear market than before what changes?
Ms. Caroline: More fashion. Now fashion is a globalized industry, the domestic market also quickly with the international standards, the choice is more sophisticated, more attention with the color of clothes and so on, the style selection is also closer to the European and American markets.

Reporter: The next step on the Chinese market is expected?
Ms Caroline: There is no doubt that more women will spend more on their underwear. They are more emphasis on new fabrics, new design patterns, etc., but also more willing to pursue the branding of underwear.
Personal clothing, underwear are more popular with Chinese consumers, they are more in the pursuit of fashion-like style, decoration and lace, etc. In addition to the degree of acceptance of the exposure is not as conservative as before.

Reporter: Asian fashion trends underwear how?
Ms. Caroline: Asian women's breasts are getting bigger and bigger, the demand for bras is also getting higher and higher, because of the need to have sufficient support force to make the underwear to wear very personal and comfortable.

Reporter: Did not see the famous Chinese brands to exhibitors, you can explain?
Ms. Caroline: China's high-end brands have formed more mature market channels, they are more willing to spend money in the direct development of the market, they feel there is no need to participate in such a show.

Reporter: Any suggestions on domestic brand design?
Ms Caroline: The European market prefers natural style and does not like liners, though liners are very popular in the United States. I hope the color of China's underwear design and then bold, there are more colorful designs appear.