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Bosideng Group's non-down business segment recorded revenue of 399.5 million yuan for the first half of the year, a decrease of approximately 18.1% from the same period last year, accounting for 14.2% of the group's total revenue. The major work of the non-down apparel brand during the period was to absorb inventory, adjust product positioning, and rationalize Layout retail channels. During the period, the brands closed their unsatisfactory outlets one after another. Considering the downturn in the market, the store-opening strategy was more conservative. As of September 30, 2013, the number of non-down apparel stores decreased by a net decrease of 159 to 1267.
Bosideng Bosideng International Holdings Co., Ltd. released its interim results after the close of trading on the 18th. As of September 30, 2013, revenue fell 8.8% to 2.8982 billion yuan in the first half of the fiscal year, gross profit margin rose 380 basis points to 49.4%, and net profit increased year-on-year. It rose 3.1% to 326.1 million yuan, or 4.10 yuan per share. On the 19th, Bosideng shares rose 4.23% to close at 1.48 Hong Kong dollars.
According to the department, in the first half of the fiscal year, Bosideng Bosideng down apparel business revenue reached RMB 17.563, a 4.7% decrease from the same period of last year, and this portion of revenue accounted for 62.5% of the Group's total revenue. The sales volume of brand down apparel was 6.53 million pieces (including the seasonal products under the brand down apparel), which was a slight increase of 0.4% over the same period of last year. Benefited from the implementation of the Group's sub-brand strategy, sales of Bosideng brand during the period increased by 12.6% over the same period of last year. As of the first half of 2014, the Group's total number of stores decreased by 344 to 12,665, with a slight increase in sales area of ​​approximately 5.1%. The Group used out-of-sales seasons to sort out and adjust channels, with a net decrease of 1,042 dealers at the dealers' outlets during the period. To 8870 homes. Self-operated outlets increased by 698 to 3795 nets, and their self-owned outlets had an average of 0%.
In the first half of the fiscal year, Bosideng's OEM processing and management business revenue reached RMB 653.4 million, down 12.9% from the same period of last year, and this portion of revenue accounted for 23.3% of the Group's total revenue. The drop in OEM business revenue was mainly due to the slow recovery of European and American economies and the competitive pressure from Southeast Asian countries. Bosideng stated that the annual production work of the OEM processing management business had been basically completed in the first half of the year. There were 11 existing customers, mainly US-renowned brands. The revenue from the top five customers accounted for approximately 72% of the OEM processing and processing business revenue. . Facing the slowdown in export business and the gradual shift of OEM business to Southeast Asia by some foreign customers, Bosideng has opened up new business development directions this year. The Group has cooperated with a European-branded online retailer of apparel, apparel and lifestyle products through its The sales platform sells Bosideng brand down apparel products in Germany and other places.
Bosideng Group's non-down business segment recorded revenue of 399.5 million yuan for the first half of the year, a decrease of approximately 18.1% from the same period last year, accounting for 14.2% of the group's total revenue. The major work of the non-down apparel brand during the period was to absorb inventory, adjust product positioning, and rationalize Layout retail channels. During the period, the brands closed their unsatisfactory outlets one after another. Considering the downturn in the market, the store-opening strategy was more conservative. As of September 30, 2013, the number of non-down apparel stores decreased by a net decrease of 159 to 1267.
The e-commerce business is a major highlight of Bosideng's interim results. Its revenue for the first half of the fiscal year increased by 71.0% to RMB 49 million. Bosideng stated that its Tmall platform sales ranked first in the down apparel category.
In the first half of the fiscal year, gross profit of Bosideng Bosideng International Holdings Co., Ltd. fell 1.1% to 1,377.1 million yuan, operating profit fell 19.5% to 343 million yuan, and operating profit margin fell 160 basis points to 13.8%.
According to the department, in the first half of the fiscal year, Bosideng Bosideng down apparel business revenue reached RMB 17.563, a 4.7% decrease from the same period of last year, and this portion of revenue accounted for 62.5% of the Group's total revenue. The sales volume of brand down apparel was 6.53 million pieces (including the seasonal products under the brand down apparel), which was a slight increase of 0.4% over the same period of last year. Benefited from the implementation of the Group's sub-brand strategy, sales of Bosideng brand during the period increased by 12.6% over the same period of last year. As of the first half of 2014, the Group's total number of stores decreased by 344 to 12,665, with a slight increase in sales area of ​​approximately 5.1%. The Group used out-of-sales seasons to sort out and adjust channels, with a net decrease of 1,042 dealers at the dealers' outlets during the period. To 8870 homes. Self-operated outlets increased by 698 to 3795 nets, and their self-owned outlets had an average of 0%.
In the first half of the fiscal year, Bosideng's OEM processing and management business revenue reached RMB 653.4 million, down 12.9% from the same period of last year, and this portion of revenue accounted for 23.3% of the Group's total revenue. The drop in OEM business revenue was mainly due to the slow recovery of European and American economies and the competitive pressure from Southeast Asian countries. Bosideng stated that the annual production work of the OEM processing management business had been basically completed in the first half of the year. There were 11 existing customers, mainly US-renowned brands. The revenue from the top five customers accounted for approximately 72% of the OEM processing and processing business revenue. . Facing the slowdown in export business and the gradual shift of OEM business to Southeast Asia by some foreign customers, Bosideng has opened up new business development directions this year. The Group has cooperated with a European-branded online retailer of apparel, apparel and lifestyle products through its The sales platform sells Bosideng brand down apparel products in Germany and other places.
Bosideng Group's non-down business segment recorded revenue of 399.5 million yuan for the first half of the year, a decrease of approximately 18.1% from the same period last year, accounting for 14.2% of the group's total revenue. The major work of the non-down apparel brand during the period was to absorb inventory, adjust product positioning, and rationalize Layout retail channels. During the period, the brands closed their unsatisfactory outlets one after another. Considering the downturn in the market, the store-opening strategy was more conservative. As of September 30, 2013, the number of non-down apparel stores decreased by a net decrease of 159 to 1267.
The e-commerce business is a major highlight of Bosideng's interim results. Its revenue for the first half of the fiscal year increased by 71.0% to RMB 49 million. Bosideng stated that its Tmall platform sales ranked first in the down apparel category.
In the first half of the fiscal year, gross profit of Bosideng Bosideng International Holdings Co., Ltd. fell 1.1% to 1,377.1 million yuan, operating profit fell 19.5% to 343 million yuan, and operating profit margin fell 160 basis points to 13.8%.
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