Fast fashion men's market is becoming a new hot investment! Recently learned that the Beijing sub-brand of the sixth day of the men's brand finally opened the risk-free joint venture shop model has become a major hot men's industry! According to the author of the clothing industry to understand the conventional brand to join the store to cooperate as follows: Customers pay to join, not only to join the gold and margin conditions harsh, and the customer to complete the shop to run the risk. The sixth day, but full of information introduced to make other brands speechless concessions, after the author called the company was informed: brand companies with customers to invest in shop, and the risk borne by the brand companies, customers only need to participate in dividends, management skills Customers not only dominate the store's management, but also get management salaries, and the company's additional bonus mechanism. Why other men's brand has been deliberately to avoid the risk of joining the model, and the sixth day the opposite of the introduction of risk-free cooperation model, what behind the scenes What are the reasons? Worthwhile ... ... Through the author's in-depth understanding of a few days, finally opened the mystery. On the 6th, brands entered the market for 8 years. In addition to being devoted to exploring the profit model of single-storey stores, the Group also encouraged the employees in the company to participate in the investment and management of the stores, converted the positions of the managers into managers and increased the ownership of the employees Awareness, and thus greatly enhance the performance of the store to achieve a win-win situation for employees and the company, the past five years, whether it is Beijing vitality of the East Mall store, Sijiqing Auchan Department Store, Jin Le Department Store, etc., or the outside of Inner Mongolia, Hebei, Tianjin market, all adopted the joint venture with employees mode mechanism, a great success! The vast majority of Day 6 brands rank top in their shopping malls and employees profit more, with annual returns for many employees reaching more than 150%. 4 years of internal welfare sharing mechanism, the achievements of today's sixth day brand innovation joint venture cooperation mechanism, that is, risk-free partnership investment shop. From the sixth day after the brand introduced to the market such a model, partners all over the country have to call the consultation, hoping to obtain the sixth day with the men's fashion brand cooperation. However, the sixth day Marketing Manager Hou told the author, by the brand companies to take risks of cooperation, not without a threshold, the company needs to be very professional and careful site selection assessment of the store, and then decide whether to enter the market, if the store location is not high quality, Then the company will not arbitrarily set up shop. It seems that the two sides jointly funded the establishment of the store model, and by the company's affiliate mechanism alone, both for customers to reassurance, but also for the leading brand companies bear more profit-making functions, so that pressure into the market power , The real realization of the sixth day brand chain store win-win mode, this model will become the future of many brand new model of market expansion.
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