Li Yingfang brewing A-shares listed last year sales exceeded 500 million yuan

Yesterday, Lai Yingfang introduced the French children's wear brand "CHIPIE" launch conference in the old warehouse of Suzhou Riverside. Li Qifang Deputy Chairman Ye Qixian said in an interview that Li Yingfang’s sales performance exceeded RMB 500 million last year, which is a double increase from the previous year, and she is trying to achieve the A-share listing.

After early development, Li Yingfang has now formed a relatively comprehensive sales model, such as chain stores, online sales, catalog sales, and wholesale. Li Yingfang has established 900 stores in more than 100 cities across the country, of which 70% are directly operated stores. According to Ye Qixian, from the beginning of this year, Li Yingfang will adopt a method of joining a legal person. From the past, it will authorize single stores to join, operate in authorized areas, and expand market share. The Yangtze River Delta region will remain the focus of development.

Lai Ying Fang owns two self-owned brands, lesenphants and PH-LAND. It also acts as an agent and licenses international brands such as NewBalance, DisneyBaby, Barbie, RobertadiCamerino, PerterRabbit and many other children's products. Ye Qixian said that Li Yingfang will continue to adhere to a diversified brand development strategy, focusing on the middle and upper tier consumer markets, introducing a variety of styles and types of international high-end children's wear brands, and has now locked two or three international-level partners.