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On November 25, 2010, the "China's New Forces - Top Ten Awards for 2010 China Textile and Apparel Industry" ceremony took place at Diaoyutai State Guesthouse. The event honored ten outstanding individuals, ten innovative brands, and ten leading suppliers in the textile and apparel sector. Among the finalists for the "Top Ten Cutting-Edge Brands," Beijing Cool Gentlemen Co., Ltd.'s men’s online custom brand made it to the final list and eventually won the award.
This men’s clothing brand, launched just a year prior, quickly gained recognition in the industry. In an interview, the Chief Operating Officer of the brand, Shi Chunlei, shared insights into its rapid rise. He explained that Beijing Cool Gentlemen had been specializing in custom undergarments for 15 years, serving high-profile clients such as the National Grand Theater, the Tiananmen Square Management Committee, airport security departments, and the Ministry of Railways. This long-term experience provided the company with a solid foundation of resources and expertise.
In October of the previous year, the company launched its own men’s customized clothing brand online. Over the course of one year, it captured significant attention from both the industry and media. According to Shi, the key factor behind this success was the brand’s innovative business model. Unlike traditional methods that require in-person measurements, their password-based customization system allows customers to get tailored men’s wear without face-to-face interaction. This approach not only reduces costs but also saves time for customers.
On the Type Card Network, a review highlighted: Since 1996, Beijing Cool Gentlemen has focused on custom clothing, becoming one of the pioneers in the Chinese garment industry. For 15 years, the company has solved numerous customization challenges, served millions of high-end clients, and built a skilled and experienced team. These efforts have created a strong foundation for the men’s clothing brand.
By leveraging an internet platform and a password-based system, the brand offers customers a "no-show" advanced tailoring service. More than 95% of complex customization requests can now be fulfilled online, making it a standout player in the fashion industry.
SHAOXING BIGU TEXTILES CO.,LTD. , https://www.fireprooftex.com