Italian brand Biya Bo unveiled in Shanghai

Shanghai, China, Shanghai, October 28, Shanghai, China's rapidly changing fashion personality is attracting more and more world-renowned designers from afar. Last night, under the shadow of the Suzhou River, the famous Italian designer brand PIOMBO (Piebe Park) held a grand unveiling ceremony for its flagship store in China.

PIOMBO's upscale men's wear brand is designed by renowned Italian fashion designer Massimo Piombo. When the designer was 28 years old, he traveled to Scotland to study and study the Scottish fabrics and integrate it with the classic cuts of Italy. Established the brand in 1989. Since PIOMBO adheres to the idea of ​​“designing clothes for people who appreciate it,” most of its followers are not followers of fashion but advocates of personality.

In 2005, PIOMBO officially entered China with its personally-styled design, unique store concept, and an international market operation, and plans to open more than 100 stores directly managed by the company within five years. At present, PIOMBO has opened a flagship store in Shanghai in Shanghai, and stores in Beijing, Shenzhen, Wuhan, Shenyang, Chengdu and Ningbo have also begun trial operations. Its stores in Guangzhou and Tianjin are in preparation and are expected to appear in the Chinese market one after another during the year.

The event attracted a total of more than 400 guests. Mr. Paolo Zegna, CEO of the famous Italian brand Ermenegildo Zegna Group, also specially came to celebrate the grand opening of PIOMBO in China. The unveiling party in the Suzhou Riverside warehouse was as unique as Mr. Piombo. There was no traditional catwalk and no lengthy speeches. The designers moved their studios in Italy to the scene, allowing guests to shuttle freely and feel the freedom of creativity in the seaside residential area.

It is understood that at this unveiling party, PIOMBO (Biya Po) also launched its 2006 spring and summer new clothes. Emphasizing the comfort of wearing, this new collection mainly uses hemp, Cotton, wool and other natural fabrics. In addition, PIOMBO's unique full color, three-dimensional cut and post-treatment of garments make the garments more light and elegant and more three-dimensional. The light summer in the Italian Riviera has become the theme for the new spring/summer 06 collection.