Miss America announces cancellation of swimwear session

When it comes to beauty contests, we must have some fixed links in mind, such as swimwear shows, evening dress shows, and witty questions and answers. It can be said that wearing a swimsuit on high heel catwalk is synonymous with people's favorite beauty.

But now, the long-established American beauty contest host is planning to make a breakthrough change to this mature paradigm.

Yesterday morning, Miss Grace Carlson, chairman of the American company’s board of directors, announced in Good Morning America that they will cancel the swimwear session in Miss USA in the future. The game that started in September this year will be like this.

“We will no longer evaluate our players based on their appearance. This is a huge change,” said Carlson. In the future, their game will be more inclusive for all women of all ages.

On the same day, Miss America’s official Twitter also made a statement. They sent a video of a white bikini and added the #byebyebikini label.

Miss America was held in 1921. Swimwear is also a tradition that has its beginning. At the beginning, everyone was wearing a conservative one-piece swimsuit and gradually became a bikini.

According to Karl, the swimwear session will be replaced by an interaction between a player and the judges. That session will allow players to highlight her achievements and goals and how she will use her wisdom, enthusiasm, and goals to exercise Miss America's work.

Here we need to make the following statement. There are two beauty contests in the United States that can be called Miss America. One is Miss USA and the other is Miss America. Miss USA is a commercial competition between NBC and Trump (that is, Trump). It also emphasizes the beauty of the players and the players exposed more, but it does not require much wisdom. What we are talking about here is Miss America. The organizing committee is a non-profit NGO. It will pay more attention to the wisdom of the players and the inner aspects of self-cultivation. In order to distinguish between the two, we usually call Trump the Miss America. This game is called Miss America.

Therefore, there are many kinds of people in the beauty contest. There are internal and external.

This change of Miss America is really related to the anti-sexual harassment campaign #MeToo and Time's up. It should be said that their entire organization has changed in these sports.

Last December, the last CEO of Miss America was resigned because the Huffington Post revealed a number of emails insulting contestants. After that, Fox’s former news anchor Greetin Karlsson took over his position. The entire organization has also been re-finding its positioning, finding advertising company Y&L to help them reorganize their image. The first thing that Y&R has put forward is that it must be modernized so that Miss America can keep up with the pace of today's young women.

In the past few years, Miss America has been a paradoxical existence. On the one hand, they encourage women to pursue actively and return scholarships to the winners. On the other hand, they also stipulate that contestants must be exposed and show themselves.

“I talked to many young people. They all told me, 'I would love to participate in your game, but I can't wear a bikini show.'” Carlson said. “I get it.”

It is said that the organizers of the event had been considering removing the swimwear section 20 years ago, and they also wanted to let the audience vote to retain this link.

“We are not stupid,” said Leonard Horn, then Miss America’s then CEO in 1993. “We are very clear about the fatal weakness of the swimwear segment. Since the 1920s, the swimwear segment has been extremely popular. Controversy. But because many people like to watch it, it has been retained." The "New York Times" said that a 1995 public opinion survey showed that two-thirds of the audience want to keep this link.

Therefore, it takes courage to remove it.

It is not yet known what advertisers think of this change. But the advertising industry should be more than happy to see this change. Because in the past few years, American advertisements have also been trying hard to get rid of some stereotyped depictions of women in advertisements and television programs, and they have also initiated a #SeeHer event. The chairman of the event, Stephen Quinn, former chief marketing director of Wal-Mart, said that they are very supportive of Miss America's change.

According to Carlson, in the beauty contest, the swimwear segment has always been a link that is popular but has a low reputation. In fact, we all like to see how the players show their talents.

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