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On August 25-26, 2013, Bessofei 2014 spring and summer new conference and investment conference was grandly held in Shanming Shuixiu Hotel, Wuxi, Jiangsu. This investment promotion conference will not only showcase Bess Fillet 2014 spring and summer latest products, but also for the first time put forward the "Rose Effect million terminal 'Bestfig Bessie hat terminal 1536 Rose bonus rules' plan. At the scene, the reporter from China Beauty Network had the honor to interview Ms. Fu Haixia, the deputy general manager and design director of Bess Filgrave.
Bess Filip Fu always accept the interview with China Beauty Network
China Beauty Network: Hello! General Manager Fu, thank you very much for your busy schedule to accept our interview, first of all, please tell you a brief introduction about the Fitger costumes.
Fu total: Hello! We Fitz costumes is the Bessief Fitzgerald brand to join the nationwide chain of such a business underwear, and now the country has almost 1,000 stores or counters on the market.
Chinese beauty network: the perfect figure, rose in full bloom, as an international brand, Bessie Fitzgerald is advocating a French feelings, exquisite sensory enjoyment, that for the domestic market, Beth Fitz brand What is the style and positioning?
Fu total: positioning is a professional adjustment underwear, the customer base are white-collar workers, managers such high-end population-based, but the price is not high, more realistic, about 200-300.
China Beauty Network: Such a price for the white-collar workers say it is better accepted. That modern women in the choice of underwear in addition to the pursuit of color models, but also more and more attention to health, we Beth Fitz this year also won the "Breast Breast Breath litter utility model patent certificate, can talk to us What is the highlight of the brand in this area?
Fu total: Yes, now do any product must have its effect, have a culture, a spirit, Bess Filipe always care for women's health for the purpose, now the majority of women in this breast is itself a worthy of concern Problem, so we have started to operate, research and develop in this area from two to three years ago. This year we are also just that Road, a breast-based Breast Breathing underwear patent.
China Beauty Network: I believe will give the majority of women more healthy choices.
Fu total: yes, this is for sure.
China Beauty Network: At yesterday's meeting (August 25), Jiang Dong (Chairman of Fig Fashion) proposed a "Rose Project". Can you give us some explanations about the situation?
Fu: Our culture of Bess Filgrass itself is a rose, just like our slogan "the perfect figure, the rose in full bloom", while the word "best" in front of English "bestfig" is the best, followed by Is "fig" is actually "figure stature" such an abbreviation, is "the most perfect figure." From our Logo, culture, roses are infiltrated into the blood of Beth Fitz. So now why there is a "rose plan" it, in front of us said anti-breast cancer, for the majority of female friends in the country is concerned about breast it, we can only say that prevention, then we from product development, design, that is To health-based, from the choice of surface materials and all of its materials are in line with national standards, and can even be said to be a higher level, from the craft of the design is certainly the side of breast hyperplasia Well, sure to have a scientific and reasonable Design, so from the surface materials, materials, technology plus maintenance, such a good product, it also depends on people to promote, so there is a "rose plan." What is the "Rose Project"? Rose is our shopping guide, we are to encourage and inspire our shopping guide on the love of women's breasts, this love bloom. So our entire "Rose Project" is around how to encourage and encourage all supervisors from the heart, without the boss or who to supervise, let her spontaneously to show the brand value and professional value.
China Beauty Network: ah, thank you for the general introduction of Fu, such a perfect plan will be able to make this "Rose" in the underwear market in full bloom even more gorgeous. Yesterday evening for everyone presented a wonderful new spring and summer 2014 catwalk, then let's what new features in 2014?
Fu total: 2014 spring and summer of new products, whether from the color, the trend of all aspects are relatively light, elegant, simple, basic is our 2014 spring and summer products a style and fashion, we can see from the entire catwalk Disk products are more elegant, it is a bit nude color with such a series. Nude color does not mean that it does not have color, it also points a lot of color, but they have one thing in common are more elegant.
China Beauty Network: Yesterday's China Merchants Association also heard good news from time to time, many franchisees are signed on the spot, do you think they will choose the main reason for Bess Filip?
Fu total: or the company's model bar. Our business model I think we can minimize the risk of franchisees, the fastest profit. Yesterday our entire meeting did not have the kind of investment atmosphere you think you are. We are all trying to solve the problems, directly analyzing the problems we may encounter in our work, and how to prevent them and how to solve them. And we are friends to friends are friends, because she has opened a shop to make money, the way to bring another friend to come, is this situation, in our brand so there is a phenomenon that is when she opened A store after making money will be reopened a third or third, or maybe her consumers might do, so you see yesterday in Wuxi such a market, nearly 30 stores, are stores ,Image shop.
China Beauty Network: Wuxi market can be seen doing great! Then what is the company in investment planning?
General Manager Fu: In fact, Wuxi is a model market. Our current orders, investment associations, and so on will be recycled in various provinces and municipalities in the future to help them expand their influence in the area. And we are also more likely to Contact the market. In the coming year, we will at least create five model markets like Wuxi.
China Beauty Network: ah, talk about the company, let's talk about yourself, you engaged in underwear design for many years?
Fu total: it has been more than ten years.
China Beauty Network: Wow, can be said that in this regard, and predecessors, then what is your design experience? Can you share with us?
Fu total: I think we still have to go out, to see more, learn more, go outside to see, of course, but also with first-line brand to learn, to absorb their essence, more is to be integrated into our own style, It must be Bess Fitzgegaz's own characteristics, style, including color, each season must have bright spots, to distinguish from others, from the choice of lace, style positioning are very important. To do the designer is to if this inventory out to get all the distributors, agents, franchisees recognized, their identity is from the consumer's identity, I think this is the biggest achievement.
China Beauty Network: Development can not rely on individuals, good development is inseparable from the team's cooperation, it for your design team have what they want to say it?
Fu total: Thank you very much for our R & D team, each of them are very passionate, the entire team tirelessly, there is the whole team are aware of the new, extraordinary and special, if today's environment where our products make people feel like It's about the same as everybody's home and it's hard to make people shine. I think it's a failure. Our team knows this. So I thank our team very much. They are the best.
China Beauty Network: Once again, thank you for accepting our interview here, I wish Bess Filip development more and better, the next level! That's where we talked first today, thanks.
Fu total: Well, thank you! Tough you guys!
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