Max Mara's Brand MAX&Co.2013 Spring/Summer New Notte Collection Fashion Conference

The spring-summer 2013 new product launch held at the Beijing Clubhouse gave the spring a bit of spring. The MAX&Co. Notte series, created for the night, features dazzling sequin embroideries, exotic fancy trims, and a special layer of chiffon yarn that makes women in Notte's eveningwear beautiful, soft and ethereal. The fresh colors of the classic patterns create MAX & Co. 2013 spring and summer exquisite prints, rich in small patterns on each item, constitute an unexpected overall effect. Bold and playful mashups also add visual impact.

In the spring and summer of 2013, MAX&Co. was full of pure and true style, giving people a feeling of elegance. The most popular prints in this season have many applications at MAX&Co. The classic geometric nautical stripes and staggered patterns are all examples of this season's unique design. Extensive use of dense micro-geometric prints to create an amazing overall shape. Miniature geometric prints, by repeating, appearing and staggering, create a mesh and grid effect with rhythm and movement, and the perfect angle and visual effects are amazing.