VANCL and McDonald's marriage highlights brand influence

In a recent breakfast at a McDonald's store, he discovered that VANCL's promotional roll-ups were quite eye-catching. After the reporter bought a value-added package, he also received a $30 exchange gift from Vanke Eslite. card. This reporter learned that this was another successful cooperation between VANCL and international famous brands after Singapore’s innovation and technology companies. This time, McDonald's chose to marry only VANCL, the only company in the business, indicating that online shopping has become an irreversible trend, reflecting the influence of VANCL in the industry and the rapid accumulation of brand awareness.

Informed sources revealed that more and more enterprises have actively negotiated cooperation with VANCL recently, but VANCL has strict selection of cooperative brands. It is understood that such well-known domestic brands as Patriot, Dazhong Electric, and Ctrip.com have cooperated with VANCL.

Vanke Elite Alliance McDonald's

Subsequently, when the reporter landed on the VANCL official (), he discovered that the topics of cooperation between the two major companies had been highlighted on the homepage of the official website. The website shows that consumers who purchase breakfast premium packages at the McDonald's North District Restaurant can receive a VANCL 30-yuan Happy Exchange Card, which can be exchanged for a cute Tiger Coin Purse or purchased on the website. Next year is the traditional Chinese Year of the Tiger. This is also the first time that McDonald's has passed online shopping to send new year wishes to consumers.

McDonald's is the world's largest chain of fast food companies. It has now become the most valuable brand in the global catering industry. With the development of China's economy, McDonald's market in mainland China also has a rapid expansion. Today, McDonald's has 670 restaurants spread across 108 sub-administrative regions across 25 provinces and municipalities in China.

VANCL was founded by Chen Ming, one of the founders of the company. Since its establishment, the business has grown rapidly. The brand influence in the field of Chinese clothing e-commerce has been increasing. According to the report of iResearch, the market share of VANCL in the domestic apparel e-commerce market was 18.9% in 2008. At the same time, the company has passed the ITS quality inspection and certification of an international authority. At present, the company has successfully completed three rounds of financing and has sufficient funds.

An industry analyst believes that the users of McDonald's Breakfast and the customers of Vanke Eslite are mainly 20-35 year old white-collar workers. They pursue fashion and admire individuality. The cooperation between Vanke Eslite and McDonald's will benefit the development of their respective products and bring win-win results to the cooperation between the two parties.

VANCL brand influence is increasingly prominent

The reason why VANCL has made amazing achievements lies in its ubiquitous Internet marketing strategy. By occupying the corners of the Internet and having a good product reputation, VANCL has rapidly established a corporate brand image and gained a large number of fashion brands. The pursuit of young users. However, in the process of enterprise development, VANCL has not only stayed in the expansion of Internet channels, but also constantly relied on brand cooperation and cooperation in different industries to achieve the integration of brands and the extension of channels.

The person in charge of the VANCL marketing department told reporters that VANCL currently has a number of partnerships with domestic and international first-tier brands. In addition to this cooperation with McDonald's, companies such as Singapore Innovation Technology, Domestic Patriots, Dazhong Electric, and Ctrip.com are Among its partners list.

In this cooperation between VANCL and McDonald's, two representative companies in their respective industries have placed the dispersed stakeholders on a common platform. The various resources are collected and exchanged, and both parties can realize their own interests in achieving the common vision. . From the point of view of McDonald's, sales can be successfully promoted to increase consumer's Internet sensitivity, and relying on the Internet channel to create a strong brand of VANCL, this cooperation will undoubtedly cross the offline line beyond the Internet at the lowest cost. Channels are foreshadowed and there is a lot of imagination.