New York Fashion Week: Bringing more opportunities to designers between peaks and valleys

Compared with the European Fashion Week, the American fashion industry may even be more advocating "natural choices." After all, it is a hot spot of capitalism and entrepreneurship. However, money is not omnipotent.

In this season's New York Fashion Week, some brands are not enough money, such as Oscar de la Renta, if you can sit on the resources of luxury business groups, it should be better to do better. Some brands are afraid of too many funds, such as Coach, spectacular grandeur like the finale of the conference set, "Millennial generation" favorite advertising stars gathered in the front row, but it is difficult to make up for the fact that the product is unsatisfactory.

This year's 50th anniversary of Ralph Lauren, this season's conference held in Central Park does show the magic of money. But if the series doesn't work, the conference will not be so popular. Whether the poorly sold Coach in recent years can return to the peak of the late 1980s and early 1990s remains to be seen, but it is a good start.

At Calvin Klein, Raf Simons hosted a conference not to be missed with pleated flower dresses and torn pleated skirts. Of course, there are many things outside the design. This is another exploration of Simons's undercurrent danger of the calmness of American society. He sent the models to the crimson carpet, wet their hair, and carefully arranged the star-studded front row of guest lineups to watch the huge pieces. The screen shows the classic scene of the film Jaws. The Belgian designer is not only content, but also a moment of recollection, but also a vibrant fashion.

For another fashion moment at New York Fashion Week, American fashion designer brand Marc Jacobs, who had some budget constraints, once again chose to hold a press conference at the free space of the Park Avenue Armory. Only this time, the designer replaced the cheap metal chairs of the previous seasons with plexiglass. In many ways, this season's release is like crossing into another time and space, because the opening ceremony on Wednesday, the opening is really a bit ridiculous. The audience waited for an hour and a half, and several European editors couldn't wait to start the red-eye flight. Many people jumped into the taxi to the New York Naval Shipyard in Brooklyn because Rihanna wanted Showcase the latest Fenty lingerie collection there.

In the end, the audience who chose to stay was taken to the dreamland by Marc Jacobs, full of 3D crystal collars and large rose clusters. It's just that the meaning of Jacobs's clothes on the fashion bridge is far more than in the store, and in pure fashion, such magic no longer works.

It's just that the meaning of Jacobs's clothes on the fashion bridge is far more than in the store, and in pure fashion, such magic no longer works. Michael Kors didn't have any moths this time, but it might be too dull. The atmosphere of the Malibu Beach Club is a bit different in Kors. The impact is there, but not enough to have a real impact. Tom Ford's level of flatness is similar.

Where is the problem? Proenza Schouler is not so hard this season, or will mark the beginning of a new era. Stylish and sleek pleats are so cool that they should be sold very well – but is this the future direction of the brand? This is not only a question of resources, but more about the pure will of the brand.

The designer that people really want to see is no longer necessarily the “main designer”. Instead, people's eyes are closely followed by Pyer Moss, Eckhaus Latta, Telfar and Vaquera. These fashion-led fashion brands can truly write a sincere cultural commentary. At the start of the week, Creoles of the Wind designer Christopher Peters unveiled his first neutral fashion collection CDLM at the museum. The poet and performance artist John Giorno is also on stage. You can find many of these conferences. They are all selected by Midland's Walter Pearce and Rachel Chandler).

According to BoF US correspondent Chantal Fernandez, Rihanna has achieved the "Victoria's Secret", but never achieved, in Fenty's model lineup with its ethnic composition and variety.

Then there is Sies Marjan, the brand designer Sander Lak is really worth seeing. He proved his talent in this season, drastically reduced color (one of the early signs of the brand), and simply followed his heart. The brand's unique vitality will definitely reappear in the future, but he has conveyed such a rich emotion (sadness, loss, peace) through these clothes of this season, and he is really curious about how he will develop next.

Of course, Lak has solid financial support after all, and is willing to let him develop Sies Marjan at a reasonable speed. Even so, the road ahead will not be easy to go, but the design rookie is the same. At least they still have a chance to give it a try, and only in the United States can do this.