Anta Hongke and Xtep and other sports brands in Xiamen

“Gulangyu should become a world-class fashion design center and a publishing center in the Asia-Pacific region, and Xiamen should create the capital of the Asia-Pacific garment industry and attract more international-level corporate headquarters.” Yesterday afternoon, the Xiamen City Government held the “Irradiation of aromatics in our city.” And the textile and apparel billion-dollar value-added industrial chain seminar", the reporter learned that the heads of brands such as Septwolves, Century Baozi, Shengdawei, Jordan, Anta and the City Textile and Apparel Chamber of Commerce were all involved in the discussion and proposed Xiamen Textile. Overall conception of the development of the garment industry.

The status quo brand clothing headquarters have come to Ha

Zhou Shaoming, president of the Xiamen Textile and Apparel Trade Association, said that around Xiamen gathered a garment industry cluster of Quanzhou (including) Shishi and Jinjiang with a production value of 100 billion yuan and a dozen of China's brand-name clothing production bases. Xiamen's agglomeration effect gradually emerged in recent years. : Septwolves, Jiumuwang, Anta, Hongxing Erke, Hudu, Peak, Xtep, Longxingsheng, 361 Degrees, Jordan, Lilang and Haitian have gradually moved the marketing center and headquarters to Xiamen. Seven wolves and Anta Marketing Center will hand over hundreds of millions to Xiamen in a year. Yuan tax.

A large number of well-known fashion designers such as Zeng Fengfei, Ji Wenbo, Cai Meiyue, Yang Ziming, Hong Jinshan, Wu Xuekai, Duan Muwen, Guo Yuanzheng, Liu Yong, Yang Zi and Others gathered in Xiamen. The garment industry in Fujian has gone through the Jinjiang era, which is mainly based on processing and manufacturing. It is advancing towards the era of Xiamen where fashion and creativity are the first. At the same time, Xiamen City is stepping up efforts to build a clothing headquarters base, with the headquarters economy as the axis, to build clothing R&D centers, publishing centers, operation centers, and financial settlement centers.

å°´å°¬Textile and Apparel Industry Chain was split by Chamber of Commerce Chairman Zhou

"Last year, the sales of the headquarters of seven wolves in Xiamen were 1.5 billion yuan, but this 1.5 billion yuan was not included in the secondary industry but was counted in the tertiary industry. Production and sales were cut open."

Xia Xie, Secretary-General of the Xiamen City Textile and Apparel Chamber of Commerce, analyzed that the identity of the textile and garment industry in Xiamen is still very "defective." On March 20th this year, the Xiamen Municipal Government discussed and approved in principle a plan for cultivating 18 industries. The apparel industry was not singled out; entrepreneurs' understanding of Xiamen as a strategic source of southeastern coastal areas also needs to be deepened.

In fact, Xiamen's textile industry already has a complete industrial chain from raw materials (polyester, nylon, spandex, cotton yarn), weaving, dyeing and finishing, to final product apparel, and industrial fabrics. In 2007, Xiamen's textile and apparel industry chain has 214 enterprises above designated size, achieving industrial output value of 1.63435 trillion yuan, accounting for 5.96% of the city's industrial output value.

Half of the projects under construction at Guanyinshan headquarters come from the textile and clothing industry. As a textile and apparel company or group, the internal management of the company is a one-stop management approach from design, raw material procurement, production to marketing. The Group’s marketing headquarters is built in Xiamen and cannot be separated from the support of a strong processing capacity. Therefore, it is not appropriate to split production and marketing artificially, and design, R&D and marketing should be integrated into the textile and apparel industry chain to cultivate. To this end, the City Textile and Apparel Chamber of Commerce recommends that the city clearly establish textile and clothing as an industrial chain.

Imagine Xiamen stepped up to create the headquarters of the fashion capital headquarters here

According to reports, Baozi has adopted a villa on Gulangyu Island and designed it as a design studio for the company. Seven wolves have also been a Spanish villa in Gulangyu and are currently undergoing renovation and design. The villa will be a seven-wolf development center and clubhouse.

Zhou Shaoming said that the fashion industry centered on clothing and apparel is a symbol of urban industries and international metropolises. Looking at the world-famous international metropolises, Paris, New York, London, Milan, Tokyo, and Hong Kong are all examples. The fashion industry not only contributes enormous wealth to the city’s economic development, but more importantly, the fashion industry casts the soul of the city’s culture. Just as Paris fashion shows Paris’s romance and New York fashion reflects New York’s commercial atmosphere, the fashion industry’s most iconic image. The image of a city is presented to the world. Beijing, Shanghai, Hangzhou, Shenzhen and Other large domestic cities are currently actively seizing opportunities to create fashion capitals and fashion cities. Xiamen should also catch up.

Garment Industry Drives Decoration and Exhibition Economy

The development of textile and apparel terminal retailing will drive a huge business opportunity in architectural design and furniture decoration.

Zhou Shaoming, president of the Xiamen Textile and Apparel Traders Association, analyzed that the terminal retail of the garment industry incorporates a great deal of architectural design and furniture decoration. The rapid expansion of retail terminals not only promoted the upgrading of the construction furniture industry, but also created huge business opportunities and job opportunities. For example, store design, building construction, lighting equipment, props, various costs of a single store, an ordinary shop, the cost per square meter is more than 1,000 yuan, an international brand store like LV, a square meter of decoration costs More than 10,000 yuan. The tens of thousands of terminal retail stores, from opening new stores to annual renovations and props updates, are huge business opportunities for sustainable development.

In terms of the economics of exhibition tourism, Zhou Shaoming gave an example: “September wolf opened 4 orders meetings a year, once ordered more than 2,000 dealers, and it took 5 days to eat and live in Xiamen. The venue for each order meeting, Accommodation and other expenses will cost millions, not including the dealer’s own sightseeing and shopping expenses.”

According to reports, several quarters of the annual textile and apparel forums and fashion trends conference, as well as quarters of the Xiamen Convention and Exhibition Center, the major hotel held an ordering meeting, each time attracted a large number of agents, distributors and terminal operators in the country, Qi Poly Xiamen actively promotes the city's catering, tourism and tourism industries. Making Xiamen a publishing center for textile and apparel design will help attract more domestic and foreign textile and garment manufacturers and terminal retailers to come to Xiamen to stimulate the huge business opportunities for food and beverage sightseeing.