Summa test water injection placement idol drama "youth stage"

Han Geng, Joey Yung, and Huang Xie at the ceremony

A "Tiffany Breakfast" not only achieved Hepburn, but also made people quickly understand and love the jewelry brand TIFFANY & CO. The "Ugly Invincible" hit so far has made Dove Body Wash well known. According to Senma, a clothing brand in Wenzhou, such stories can be repeated in themselves. Yesterday, the young inspirational idol drama "Youth Stage" shot by Summa cooperation started in Beijing.

It is understood that this film starring in the new image of Senma spokesperson Han Geng, and Senma Beijing store will also be the main venue for the drama, the identity of the actress mother is Senma agents. The drama tells the story of six young people full of vitality, in order to achieve their own ideals of life, sway passion, hard work, self-growth story. In addition to Han Geng, the play also brought together popular stars such as Joey Yung, Huang Ye, Zhang Junning, Zheng Xiyi, Guan Zhibin, and the beautiful baby combination. The Beijing Olympic Archery Champion Zhang Juanjuan will also play a role in the play.

This 12-episode TV series will be broadcast on CCTV 2 sets during the Spring Festival next year. From the first day to the sixth day, there will be two episodes a day. It will then be broadcast on children’s channels, movie channels, and more than 30 local stations.

According to Liu Danjing, executive vice president of Semigroup, the producer decided to ask Han Geng to star in after the drama script came out. Just as Senma had just signed Han Geng as spokesperson, the group immediately decided to co-produce the TV drama. "This is The Senma Group has made the fastest and most effective decision ever," said Liu Danjing. Senma now has annual sales of more than 6 billion. If the brand is to reach a new height, there must be a new breakthrough in the promotion method. "This is Senma's attempt to achieve the desired results will enable Semir to adopt more such brand promotion methods, not only in the film and television field, but also in Other fields as long as it meets Senma's positioning and temperament."

According to industry sources, if a brand promotion method such as Senma is used properly, it can play an important role, but such cross-border cooperation involves whether the brand has enough resources, team coordination and execution, whether it is suitable for brand positioning and Temperament items and so on, otherwise it is very likely that the investment will have no effect. However, the theme of the TV drama “The Stage of Youth” is exactly the same as that of Summa, and it should be able to play a positive and significant role in the promotion of Summa’s brand. Liu Danjing said bluntly that Senma will build this model as a model for apparel brands and film and television cooperation.

Although Liu Danjing stated that Senma does not consider what kind of economic benefits this investment will generate, and more emphasis is placed on social benefits and the promotion of brand image, according to Semir sources, the group has already developed the costumes of the characters in the play. Into a series of products, after the Spring Festival during the "Youth Stage" broadcast, the star series of clothing will be synchronized to the market.