Judging the wealth rule of "customer"

Usually, we will treat the "buyer" as a "customer."

There has always been such an unclear question: What kind of service should we provide to our customers to be treated correctly?

In fact, the "buyer" is not necessarily the "customer."

I remember that when I came to Shenzhen Haofu Technology Co., Ltd. in 2004, our company was constantly investing, and the cash flow was repeatedly interrupted, which caused the supplier to not get our payment in time. At that time, our quality control department and procurement department still acted as “customers”. Sometimes, when they talk about the “slowness” of the supplier, they are simply filled with indignation: “Where are they treating customers like them!”

In this regard, the boss advised everyone: "It doesn't matter if the ability is almost the same, but the attitude must be good."

However, the employees who should receive the "customer" treatment did not understand from the boss's advice: Do we have to ask the supplier for the reverse?

Later, I have to tell them: For our suppliers, one "customer" like us, one more does not earn, one less does not lose, it is insignificant, what capital we have can make us "customer" Identity? Among them, some suppliers, they are not only our peers, but also the production scope covers the production of our raw materials with all the processing of our existing products, even more than these projects. Our order is just a small part of their "business", but they have been caring for us in the capacity of the brother industry. When our capital flow is difficult, we are still supplying us. Their shortcoming is that there is no We will provide us with the importance of raw materials and provide them with raw materials for their own production needs. We really can't have more demands on them, unless we operate into a good environment, in time, not in arrears and form rules on the spot payment!

Since then, our relevant staff have begun to work in a way that “bears and bears the burden”. Everyone started trying to communicate with suppliers more humbly, "please" them "help", encourage suppliers not to give up their confidence in us, and guide suppliers to imagine that we will become good partners after we get through the difficulties. ......

This provides an internal guarantee for us to find sources of supply during difficult times. But the real internal guarantee is based on the overall improvement of the company's operating status. When companies are fully and mutually beneficial in terms of redemption of suppliers' purchase price, purchase price, and cooperation methods, we really taste the taste of being respected by suppliers.

In fact, whether we are customers or not, if we use the "law of wealth" to judge, it is very concise.

In the law of wealth, the flow of cash flow determines who is the "customer" and who is the "selling" family. If the cash flow flows to Party A, Party B is the customer, and Party A is the customer.

When our company was initially supplied, it was not able to realize the flow of cash flow to suppliers in a timely manner. Therefore, suppliers could not benefit from “cash flow” – even if they had profits, they would also be profitable. It’s late and exhausted. In this case, we have lost the necessary condition as a “customer”: providing cash flow to suppliers.

Many times, the market is like this. Small companies need big companies to support them, and even need the care of their brothers, so that they can help. These relationships have already broken through the dogma of "buyers" and "customers." Especially those who have started from scratch and started their business, where did their cash flow come from? Isn't it the door that controls the flow when it needs to flow cash to the outside, and when it needs cash to move inside? The control and choice of cash flow has quietly changed the judgment conditions of who is the "customer".

Therefore, I believe that the flow direction and flow efficiency of cash flow determine who is the real “customer”.

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