Traditional and fashionable taste business Faunia wine cellar settled in Gubei

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Red wine, a quality consumer product originating in Europe, has gradually entered the homes of ordinary people in China. The group's strong spending power and leading consumption levels have formed a huge product market. However, high-quality red wine is still one of the objects sought after by many people who pay attention to the quality of life. It is easy to make red wine, and it is hard to find a real good red wine. At this time, Fannie Cellars is fully aware of the fashion consumption trend in the Chinese market, and launched a unique wine business in due course.

With the strong development of China's economy, Chinese consumers have transitioned from simple food and clothing consumption to a stage of well-off consumption, and have gradually developed toward the stage of enjoying consumption in some leading economic regions. The Fannie Wine Cellar was jointly created by financial giant Hong Kong Zhongzheng Group and Zhejiang Hangzhou Tongze Group, one of the top 50 real estate companies, and fully integrated the advantages of both parties from capital to human resources. The Niya Wine Cellar has become a leading brand that can lead the high-end consumer market in China. It shares a taste with the wine lovers and is fashionable.

The wine was not afraid of a deep alley. It was hidden in the first direct-operated store of the Fannie Wine Cellar behind Shuibei South Road, Gubei Shuicheng District, Shanghai. It officially opened on January 26, 2007. It welcomes wine lovers across the country with French enthusiasm. The guests came to taste high-quality French red wine and exchanged the wine's culture and emotion.

Fashion Finance

The Fania Wine Cellar is based on the unique and professional market of red wine. The wines it sells are selected from the authentic Bordeaux region of France. It brings the most authentic international top wine products to Chinese customers, and specializes in Lange. The winery of Phuket's Phuket winery in Dok Province. While managing the wines produced in the country, it is also committed to leading and disseminating the most authentic European wine culture in China and using the most professional services to help Chinese customers enjoy the best wines in the most appropriate way.

In the current era of many investment and financing methods, the Fannie Cellar Cellar is unique and based on the investment philosophy of “differentiated investment, large-scale profitability”, it proposes a modern fashion financial management method of “investment wine”. Wine is not only a healthy fruit wine, but also a valuable item. Each bottle of red wine is worth a lot of money. Fannie Cellar will provide the most professional wine storage equipment, not only for consumers to treasure wine, but also to help consumers buy red wine with potential for appreciation or help consumers to sell his red wine, as long as It is a bottle of valuable wine.

Brand heritage

With the increasingly perfect Chinese market system and comprehensive market opening, the Chinese market has entered the stage of international competition. There is no unique investment vision, no strong capital strength, no international sense of competition, a new brand will be difficult to gain foothold and development in the Chinese market. In the early stage of project investment, Fanya Wine Cellar fully grasped the huge development potential of China's taste market, and forward-lookingly combined the traditional chain operation method and the professional market of red wine, and set up a strong relationship between Zhongzheng Group and Hangzhou Tongze Group. Strength has ensured the continuous power and stability of brand development from the very beginning. At the same time, absorbing the experience of Hong Kong Zhongzheng Group's international capital operation over the years, together with years of brand management experience of Hangzhou Tongze Group, it is necessary to synchronize Fannie Wine Cellar from the beginning of its birth to the international level, which greatly enhances the brand's growth potential.

No project can be separated from the precise grasp of the market. Fannie Wine Cellar accurately grasps the huge development space of the domestic wine market, and is different from the current mainstream department store distribution operations, the way of monopoly chain, plus the product of the original In parallel with the professionalization of services, it will surely ensure that the Fania Wine Cellar will have a good market effect when it is launched.

Of course, in order to make the culture of red wine more deeply rooted, Fannie Cellars plans to open 10 stores in Shanghai in 2007, so that consumers can enjoy the noble and joy brought by Fannie Cellar in all regions. At the same time, Faunia Wine Cellar will establish a comprehensive and sound distribution system that allows consumers to enjoy wine and warm services without leaving the house, making Fannie Cellar a true private wine cellar for consumers.

In the future, Faunia Wine Cellar will be based in Shanghai and radiate throughout the country, making wine a traditional and fashionable taste business bigger and stronger, leading the Chinese red wine market!