One of the world's top sports goods brands K-SWISS touchdowns China

On September 27th, 2006, along with fashionable and dynamic music and hip-hop performances, the “K•SWISS Touchdown China” brand promotion event kicked off at the Universiade International World Plaza, 819 Nanjing East Road, Shanghai. On the day of the event, the opening ceremony of K.SWISS's first store in Shanghai was held. Subsequently, a two-day large-scale roadshow was officially started. The performance included model shows, new-style clothing demonstrations, hip-hop performances, interactive games, and sweepstakes. The large-scale promotion also marked the international famous brand K.SWISS. ) The brand officially landed in China.

K.SWISS is the world's most prestigious professional tennis shoe and apparel brand, and it is also one of the world's top sporting goods brands that share the same name as NIKE, PUMA and Adidas. In 1966, Bonner Brothers created the world's first pair of full-leather tennis shoes in the United States, and has since created a new era of K.SWISS. For 40 years, K•SWISS has insisted on a “sleek, minimalist and design sense” style and has continued to expand its footprint worldwide. Its professional tennis shoe line is also listed as the designated 06/07 Australian Open Tennis Shoes. K.SWISS has become synonymous with professional tennis shoes in the world. In addition to professional tennis shoes, K•SWISS’s product line also covers sports and leisure apparel, footwear and accessories. Its iconic "five-line" design has already swept the streets of Europe and the United States, Japan and South Korea, and Hong Kong and Taiwan, and is widely praised by young consumers around the world.

The “K•SWISS Touchdown China” event was organized by Bestway Sporting Goods Trading (Shanghai) Co., Ltd., and Xiwei Company was the general agent of the K•SWISS brand in China. In the next ten years, Siwei will promote the K•SWISS brand stores to establish 800 retail outlets in the form of specialty stores and counters in East China, North China, Central China, and South China. Recently, the main goal of the company is to cooperate with high-quality department stores in the first-tier cities and establish franchised stores throughout the country, aiming to quickly increase the popularity and reputation of the K•SWISS brand in the short term, and establish the “K•SWISS King” "Image.

The “K•SWISS Touchdown China” event was the first large-scale brand promotion event for K•SWISS to land in China. "Dragon Array" also vividly reflected the theme of the K.SWISS brand's strong landing in China. The settlement of K•SWISS in China not only enables the popular white-collar consumers in urban areas to appreciate the unique connotation and life style of the K•SWISS brand, but also provides a rare business opportunity for companies and individuals wishing to join international brand chain operations. .