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By working closely with market research firm, field trips, five cities, 15 symposia held, and the views from all female consumers throughout the collection, combined with lingerie fashion culture, industry marketing trends, romantic spring extract "Shu · Still underwear "brand new concept.
"Shu Shang underwear" advocate: comfortable and healthy products, comfortable professional service quality, comfortable and warm shopping experience. With the core requirement of "no pressure, good and comfortable", we will create the core values ​​of products and provide comfortable and pressureless multi-category products to the vast number of female consumers and advocate a positive and healthy "Shu Shang life" attitude. One-stop shopping experience terminal to create a comprehensive, fast-paced modern life, women's consumer demand and experience services to do more in-depth and meticulous.
Since the concept of "Shu · Shang underwear" has been put forward, the company put a lot of efforts in the corresponding product development, marketing, terminal upgrades, service upgrades and other matters, get the romantic spring agents and franchisee partners of praise, in the market Trial set a great reputation.
The comprehensive promotion of the romantic spring brand image has enabled the market image to be comprehensively reviewed. At the same time, it has established a differentiated identification system with similar products in the market to cope with market changes and stimulate market potentials. The introduction of the latest brand concept, the promotion of the new brand VI (visual identity system) redefined Romantic Spring "new and more humane internal and external underwear", which means product strategy, marketing strategy, channel strategy and many other aspects Synchronous upgrade, a symbol of the romantic spring into a new strategic development path, romantic spring people will meet the new round of challenges, seize the strategic opportunities, make unremitting efforts to jointly promote the pace of the development of romantic spring.
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