A/W2018 Shenzhen Fashion Week Brand - GUYAN

In the dress category, the Oriental charm is rarely seen. GUYAN Gu Di injects the essence of traditional Chinese culture into the design. However, the presentation style is not rigidly adhered to tradition. Western-style expressions such as collage and lace can also be seen in its fashion.

Fashion profile

Brand Name: GUYAN

Established: 2000

Tonality Overview: Positioned in the "dress aesthetics", intends to integrate the "humanistic" design of "ritual" into the "feeling" of the taste. Adhere to the purpose of designing originality; use cultural thinking as a source; integrate humanistic connotation and costume aesthetics into the design concept; follow the human needs and spiritual environmental protection as their own responsibility for the distinctive personality of high-end dress custom brand.

In today's mobile Internet era, everything is moving at a rapid pace. The GUYAN ancient monk turned back and talked about the "rites" of a thousand years ago. Is this still necessary today? In fact, the answer was given thousands of years ago. Shang Tang said: It is a new day, a new day, a new day. Washing away filigrees and maintaining their true colors is the constant “new”. Therefore, the ancient GUYAN "Yi Liweiyi", the "Oriental culture of women with great beauty but not speak" as the concept of the brand, create, dig, seek clothing and aesthetic consensus, and strive to instill Chinese culture etiquette spirit and people Life is closely related to the costume culture. Interestingly, the designer does not go straight to give you a piece of oriental culture and a hodgepodge. Instead, she uses an artful technique to silently tell you that an oriental woman should be so beautiful.

Q&A conversation

SZFW: How to understand the relationship between "art and life"?

Gu Di: The purpose of the design is for a beautiful and refined life. The art life is also an exquisite symbol of life. Therefore, "art and life" is a harmonious theme of quality life. What I need to consider when designing clothes is how to integrate artistic beauty into real wear to improve the quality of life of users.

SZFW: What is the theme of this big show?

Gu Di: Thanksgiving! lifetime with you.

SZFW: What message do you hope to pass through the T stage of this Fashion Week?

Gu Di: The first is to pass on gratitude and love; the second is to convey the idea of ​​“customizing from the heart” for many years.

A/W2018 Shenzhen Fashion Week,

Following the ancient GUYAN,

Last Eastern Aesthetics Class.

Show information

2018.03.16 17:45 C show field