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Dongguan breeze clothing fancy the great potential of children's clothing market, but also attract countless investment franchisee's vision, unique insight franchisees can fancy Betty lamb children's clothing this good investment project, there must be Their reason The demand for children's wear in the market will never stop because there are no women in the world who do not like to buy clothes. The Betty Lamb brand is the main force for children's clothing market-oriented children's parents and more hope to give children the most healthy, stylish, personalized clothing. Betty lamb positioning is an advantage in the children's clothing industry, joined Betty Lamb, earning children's fashion wealth. In addition, the breeze dress also found that people's living standards are now getting higher and higher, parents invest more and more into their children's lives, children's consumption showed a clear trend of individualization, purchase initiative. Children's clothing market space for development will increase year by year, so that children's wear brand market is a developing industry. At present, China's children's clothing brand sales channels are still in its infancy, the level is relatively low, but the Chinese children's wear brand has begun to enter the field of brand competition, fierce competition can be imagined. Children's clothing brand market is a relatively special industry, but also a great potential for the industry. According to relevant information, China's children's wear brand market has a market size of at least 38 billion yuan each year. To this end, Breeze clothing launched a strong "Betty Lamb" brand children's clothing, the use of market segmentation strategy to select the target market, with excellent products to win the favor of children and parents. Dongguan City, wind Clothing Co., Ltd, Dongguan is one of the large garment groups, the company is headquartered in Humen Town, has its own large-scale production plant. At the same time, Dongguan City, wind clothing is a fashion design, manufacturing and marketing in one of the young and dynamic garment enterprises. Company executives have high academic qualifications and rich apparel industry management experience. The company put forward the operating principle of "Integrity management, hand in hand and win-win". At the very beginning of the company's preparation and establishment, the company takes the guideline of "Integrity, hard work and team win-win" as the guidelines that employees must follow. In order to better expand the domestic market, the company's operations include the "Betty Lamb" brand children's clothing line.
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