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In recent years, rapid development of a brand discount scale group of army occupied parts of central China's brand discount market, China's first brand operation, sales discount clothing chain pattern: Love no season in 2012 at an average single Shop sales break millions of amazing sales force to become the industry leader.
Brand discount with its high profits, high sales become the first choice for many entrepreneurs, but look at the brand discount came to China only ten years of history, the market is uneven, the streets "brand discount store," a lot, but the rough operation Horizontal and unstable channel of goods test each operator.
On the other hand, the love-free women's season redefined the brand discount, salon shopping experience, scientific numerical control management of goods, intelligent management to shop with people, and required their own brand standards with professional management and goods channels Love without quarter ladies, to a large extent, to fill the vacancy of the Chinese brand discount territory, so, in the end what is pulling the brand discount management level?
Brand discount goods is the first love without season is a brand discount women's clothing chain, the success lies in the inherent advantages of their goods, as well as the delivery of goods. First of all, they have in-depth cooperation with more than 2,000 brands and have the supply channels of the eight major factions in the country. They almost cover the supply of well-known brands in the first and second tier of the country and eventually form a huge advantage of goods without season.
In turn, to ensure that the love-free end of the season each store has an average of 300 models (which is 3-4 times the average store hanging sample), consumers have more choices, and the implementation of limited sales of some products to give buyers do not Buy immediately bought by others on the buying psychology. Rapid sales system to form a weekly update, fast forward fast-selling "fast sales" mode, high sales.
"The product is always the core of apparel business" No season CEO Yang told us: "brand discount is definitely not just paste the" brand discount "consumers can buy 4 characters, many brand discount operators because there is no reliable Goods channels and defective products, counterfeit goods sold in the store, will eventually lead to the destruction of the store's image, sales hopeless. "
Visit no season more than a dozen terminal stores, the reporter saw the products are well-known domestic first and second-tier brands, such as the EU force, Longman Si Ding, Jiangnan commoner ••• usually only appeared in the mall counter fashion brand, now to patchwork Way display in front of us, combined with 2--4 fold sales price is difficult not to be exciting.
The first branded operation of discount stores in China was considered by the Group as the most irreplaceable part of the brand of love without season, as well as the source of the terminal system's rapid development for many years in a row.
Yang always said: "The brand will be reflected in every detail of every end of love season." In fact, they have already done so. They have a huge database in the love-free goods management center. Zhou Wei, a prestigious product expert in the industry, is the leader of the product management center. Here all the sales information terminal stores in the country, and even each prefecture-level city's economic level, level of consumption, clothing consumption has precise CNC! Group headquarters for many years engaged in sales of discount clothing channels digital analysis of the quality of goods management, daily sales of any block shop at a glance, in addition, as well as the latest trend analysis, brand sales and other latest data trends. Like the stock market charts, professionals in this quarter help the terminals across the country to control their inventories through precise analysis. The terminal stores are optimally configured so as to maximize sales and ensure inventory.
The details of the human-oriented management of love No season from the door to the store gives a refreshing feeling, wandering into the texture and grade of specialty stores, which in general awareness of the brand discount stores great contrast. Black lacquer signs under the continuous play 2--4 folding RED sales of the famous screen, the entire street is very conspicuous, the store either from the window design or into the store every detail is full of an excellent quality Allure.
During the period, we were surprised to see that each store has a microwave oven, which is why?
Manager Zhang gave us the answer: Because there is no kitchen, the company can not provide lunch for employees, so in addition to meals for staff, but also for each terminal set up a microwave oven, so that every employee can eat Reliable hot meals. "
Although only a small detail, I have been deeply touched by a group of pedestrians, interviewed hundreds of companies, can think so thoughtful except love no season, no two. Every business is talking about humanity, and humanity in the end how to reflect, love no season to give us a good demonstration.
Terminal Channel for the League brand discount discount for its "cheap things, excellent quality," over the past 10 years, sought after by Chinese consumers sought after, experts predict that it will become China's garment the fastest growing economic growth in the next 10 years point. In the meantime, problems such as "difficult channels for goods and backward management methods" are plaguing operators in the face of huge business opportunities.
Love No Season's Gift Shop in the form of stores, intensive marketing to the Chinese brand discount a high standard of demonstration, the first love without season store was built in China's economic downturn, was contrarian marketing. Industry experts pointedly pointed out that its mode of delivery should be completely different for the Chinese garment industry, new blood, and now we see growing love without season in 2012 to develop more rapid, love without season in Hubei area has opened 52 outlets . Brand discount management model should be a new starting point for brand discount.
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