BONO: Innovation is the source of the development of professional wear brand

When the fashion circle character Nina Garcia was the judge of the season's fashion design reality show "Project Runway", he once said that business wear was one of the fastest growing areas in the fashion world. Therefore, the question she posed for participants to participate in the show was: Designing a women's collection that displayed fashion at work, but it could also be worn in everyday life. The winning fashion series on the show was featured on the latest issue of Marie Claire @work by Nina, the fashion director.
Fashion magazines and reality TV shows have always been the “compass” of the fashion trend. We can be keenly aware that in the profession, or that the cause has become the focus of modern life, professional suits representing the professional image of the business have taken on the fashion revolution. The heavy responsibility. Professional suit designers and manufacturers have also been promoted to the front of fashion history. They must innovate and innovate, and then upgrade and upgrade to meet the rising needs of customers, and thus develop in this new wave of innovation.

The famous professional suit suit brand BONO has devoted itself to the exploration of innovation in professional suits for many years. BONO found that blind imitation and lack of characteristics has become a depravation in the domestic professional suit market. Black suits, white shirts, squares, loose tube skirts, etc., all sorts of stereotyped workplace images can be seen everywhere. Need to start in the two aspects of functional innovation and R & D design innovation. Functional innovation is to meet the increasingly detailed needs of different industries and positions, and innovations in R&D and design can make professional suits break through traditional barriers and be closer to the current fashion fabrics, patterns, and so on.

Take BONO as an example. For more than a decade, BONO has been adhering to the technological improvement and technological innovation of professional suits. So far, it has obtained more than ten patents including patents for radiation protection suits, patents for non-skid trousers, patents for hanging headphones, patents on trousers for watch bags, and patents for shirts with straight lines. Utility model patents and achievements have been made in the functional upgrading of professional suits such as antibacterial and anti-wrinkle properties. Not only adapt to a variety of work environments and work nature, but also allow employees to enjoy a healthy, comfortable wearing experience.

Say design. BONO started cooperation with Armani, Valentino, Mazoton, Padsali, Hegss, Polo and other international first-line brands since 2000. In the process, BONO fully absorbed the essence of these classic fashion brands, creating a foundation based on the classic Italian version. The new suit version, which is combined with the body features of the Orientals, not only inherited the elegance of Italian style, but also subtlely and appropriately fit the Chinese figure.
The professional suit is not just a set of clothes, but also represents the style and culture of the company. It can bring professional image and potential cohesion to the company. Therefore, BONO has always insisted on continuous innovation, the characteristics of business elements into the professional suit design, the use of color matching, version of the cut, LOGO embellishment and other techniques to cleverly integrate professional suits and corporate image, become the most lively and most visual system Infective cultural propaganda carrier. It is also expected to promote the common development of BONO and the customer's corporate brand through continuous innovation and upgrading.