Tsai Zi to create high value-added children's fashion brands

Value Added is the abbreviation of added value, which is the value created on the basis of the original value of the product through the effective labor in the production process, ie the new value added to the original value of the product. It includes two aspects, namely the added value of products created through the company's internal production activities and the added value of commodities created through the market strategy in the circulation field. Some people may say that it is not easy for companies to make value-added products. But there is such a children's wear brand. For this brand, value-added products are just their starting point. What they really seek is “high” value-added products. It can be said that high-value-added products are a further enhancement of value-added products, and their technical content, cultural value, etc. are all much higher than those of general products. Therefore, the appreciation of the market is large and the profit is high. It is a comprehensive one. Systematic concept. It should be a product with less input, more output, and more reasonable functional value. High value-added products cannot be equated with high-tech, high-consumption, high-grade products, and the latter can only be called high-value-added products when they become high-productivity products. The Rabbit Tsai is such a brand that meets the challenges, and does not fear the obstacles, in pursuit of "high" value-added products for development goals.

According to the current situation, creating high added value is the only lasting driving force for maintaining the growth and development of the company. High added value is high profit, and high added value is competitiveness. The level of added value not only determines the success and failure of the product, but also determines the strength and weakness of the brand, and also determines the development and decline of the company. Thus, it is not easy to become a brand with "high" value-added products. So, how does Aberdeen Chow achieve the goal of high value-added products?

First of all, Aberdeen understands the shortcomings of the current children's wear market, which is the lack of diversification of product functions. In order to make up for this shortcoming, Rabbit Tsai has created a professional and first-rate design team, combined with the development of the children's wear market, has introduced a variety of products through rigorous demonstration and practice, and is suitable for lifestyle, fashion and fashion parties. In large areas, while displaying the world's fashion personality, Tsai Tsai is also a leader in the brand building business of garment companies that has long been dedicated to the independence, freedom, fashion, and quality of children living in major cities of the world. In the entire children's wear industry.

Second, there is a professional and efficient management marketing team, design team and production team. They will conduct thorough research and technological development improvements in functional properties through a full range of sublimation packaging. Enterprises that build children's clothing brands in this way require in-depth research and development in the functional design of fabrics, and quickly resolve international markets to solve children's wear products. Many issues that are prone to appear in the market are integrated into the brand connotation, and its brand personality is also clearly visible. The new brand marketing strategy and the new international fashion themes incorporate more fashionable new elements, breaking the traditional concept of children's wear, and opening children New historical chapter of fashion.