ERATAT Hangzhou held 2012 autumn and winter new product launch

ERATAT brand from the point of view of "fashion no time difference" to "fashion, unbounded" concept, fully shows that ERATAT has a higher and far-reaching understanding of fashion men, but also highlights the brand's continuous development and progress.

ERATAT 2012 New Winter Fashion Model Show

A few days ago, ERATAT's “Fashion and Unbounded” 2012 autumn/winter new product launch was held in Hangzhou First World Hotel. The conference's general supervision group headed by Hu Zhenzong and other senior leaders, Lin Jiancheng, president of Crocodile Group, and Ye Shuhui, managing director, and Lin Xiaolin, general manager of Noah International Brand Consulting, and Xu Hongyu, director of planning, China's first fashion show female director Liu Jia, the winner of Taiwan Golden Horse Fashion Design Award winner Wang Yusheng and other social celebrities, fashionistas, distributors and agents across the country dressed up to share a luxury fashion top party.

The bright lights, beautiful stage, wonderful music, delicious wine, ERATAT Group's elaborate layout of the conference, elegant, beautiful, stylish, everywhere exudes Ambilight. The wine was sweet and the cups and shadows were interlaced. The guests spoke of the wine and shared the feast of ERATAT2012's new autumn and winter products.

"Fashionless and Unbounded" Opens the Battle of Fashionable Menswear Brands

The ERATAT brand has risen from the point of view of "no time difference between fashion and fashion" to the concept of "fashion and unboundedness", which fully shows that ERATAT has a higher and far-reaching understanding of fashion, and also shows the continuous development and progress of the brand. At the press conference, Mr. Lin Jiancheng, president of Crocodile Group, gave a wonderful interpretation of the new concept of “Fashion o without boundaries”. According to Lin, ERATAT will work with the international community in a number of areas including the art world, the fashion industry, the literary and art industries, and the design industry. This will again reinforce the core value of the “New England Fashion Aesthetics” promoted by the ERATAT brand. In addition, ERATAT also continues to hire well-known European fashion designers as consultants to design the unique brand culture and innovative products of the ERATAT brand, to increase the strength of the ERATAT brand business development and create a new blue ocean market that belongs to the ERATAT brand.

ERATAT has always attached great importance to brand building and terminal management. With its strong talent, sound management mechanism and positive corporate atmosphere, ERATAT has achieved brilliant achievements. Faced with fierce competition in the apparel industry, in 2012, ERATAT will use a new operating strategy to consolidate the pace of internationalization. "In terms of brand management, ERATAT will introduce the latest operating models of the international fashion industry, strengthen and standardize management concepts, and effectively promote and enhance innovation capabilities. In terms of product design, we will continue to rely on Italian design consultants to integrate into the 'fashion o unbounded' new Concept, grasping the latest international trends in fashion trends, and strive to stand out in the fashion field. "General Manager Ye Shanhui said.

New England party show leads fashion mainstream

In this autumn and winter new products, designers have integrated the unique cultural connotations of the ERATAT brand according to international fashion trends, developed creative thinking, combined tailoring and personality matching, and combined with seasonal changes, designed to meet consumer demand. clothing.

This is not only an international fashion show that transcends art and space, but also a perfect feast for visual and taste. In the fashion party where wine and laughter come together, ERATAT's fashion no longer stays in the category of clothing itself, but it also transcends the boundaries of time, space, area and area.

Accompanied by brilliant lighting and fashionable and dynamic music, models dressed in ERATAT brand clothing, they interpret the charm of new products with stylish atmosphere. No matter whether it is color matching or style design, it is full of new ideas and exudes a strong sense. British feelings, to create a stylish and leisure life. The fantastic fashion party shows evoked the unique charm of the ERATAT brand and won applause from the guests.

Following the launch of the new product launch event, Crouple Group held the 2012 “Mr. Fashion” selection event. Three fashion judges were selected by the International Beauty Fashion Advisory Group and commended and rewarded at the same time. ERATAT "Mr. Fashion" plays a vanguard and fashion role model in the fashion industry and marks the milestone of the ERATAT brand.

As the ERATAT brand continues to be in line with international standards, it is in sync with fashion, and it has emerged from the fierce competition in the industry, and has further broadened its market territory. The ERATAT, which is committed to building the first brand of "New England Fashion Aesthetics", will integrate superior resources and cross-border cooperation in various aspects in 2012, and will flourish in the direction of higher, deeper and broader.